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<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

<p>Double Coin&rsquo;s FT105 trailer tire is SmartWay-certified and designed for long mileage.</p>
June 28, 2011

Fuel-efficient truck tires  Web-Only Article

Low-rolling resistant tires are mandated on new trucks in California. And tire manufacturers are trying to keep up.

Tags: BFGoodrich, Bridgestone, Continental, Double Coin, Dunlop, Falken, Firestone, General, GITI Tire, Goodyear, GT Radials, Hankook, Kumho, Michelin, Roadmaster, Sailun, Sumitomo, Toyo, Truck tires

<p><span style="font-size: xx-small;"><span lang="EN"> <p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p> </span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

May 9, 2011

Taking the green initiative  Web-Only Article

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

“Pricing is based on what we believe is the value of the product,” says Michelin North America CEO Dick Wilkerson. “Will stress (in the U.S.) market increase the value of the product? I’m not sure of that.”
November 4, 2009

Manufacturers refuse to choose  

Nearly all of the tire manufacturers outside of China were non-committal while the consumer tire import controversy played itself out. Many released statements, but they said little and refused to take sides, even after the final decision was announced.

Tags: Chinese tire imports, Cooper, International Trade Commission, Tarrifs, Toyo

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