Be Informed : Stay Current
Free Weekly Hotwire E-News
RSS FEED
Search
Browse
BROWSE BY TOPIC
BROWSE BY DATE



1  -  8  of  8
<p>The Yokohama Avid Ascend enters the grand touring tire segment in 45 sizes.</p>
April 26, 2012

Technology with a-peel  

The use of orange oil in tires is not a gimmick or magic. Yes, it replaces some petroleum-based oils in the compounding, which is good for the environment. But it also helps the tire grip without sacrificing tread wear and fuel economy.

Tags: Going green, Orange Oil Technology, Yokohama

<p>Among his duties, Yasushi Tanaka (left) acts as a liaison between  Yokohama Tire Corp. and the home office in Japan. &ldquo;That helps quite a  bit,&rdquo; says Dan King (right).</p>
December 29, 2011

Part of the Grand Design  

Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, Orange Oil Technology, Passenger tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

<p>"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.</p>
November 1, 2011

The sports marketing trend  Web-Only Article

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.

Tags: Bridgestone, Continental, Cooper, Goodyear, Hankook, Kumho, Maxxis, Sports Marketing, Toyo, Yokohama

<p><span style="font-size: xx-small;"><span lang="EN">
<p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p>
</span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

May 9, 2011

Taking the green initiative  Web-Only Article

We asked tire manufacturers this question: “In addition to eco-friendly tires, does your company employ any other green initiatives in the tire manufacturing process?” Here’s what they had to tell us. They’re doing a lot more than many people may realize.

Tags: Bridgestone, Cooper, Federal, GITI, Going green, Goodyear, Hankook, Kumho, Michelin, Pirelli, Toyo, Yokohama

The North American OTR tire market has hit its low point, but will rebound, says Angie Jones, general manager, marketing, BATO, Off-Road Division.
April 21, 2010

Nowhere to go but up  

Just when you thought the state of the OTR tire market couldn’t get any worse, you’re right — it probably won’t. In terms of volume, the North American OTR tire segment has reached its lowest point in 10 years, a Bridgestone Americas Tire Operations LLC (BATO) executive told attendees at the 2010 Tire Industry Association OTR Tire Conference, held late February in Tucson, Ariz.

Tags: Bridgestone, Michelin, OTR, Techking, Titan, Yokohama

Yokohama Tire Corp.’s MY627W will hit the market in June in size 315/80R22.5. It replaces the Yokohama Y773.
April 21, 2010

Let it roll  

The truck tire market might still be struggling, but you wouldn’t know it judging by the many new truck tires that were introduced during the first quarter.

Tags: Bridgestone, Goodyear, Hankook, Kumho, Tire Group International, Truck tires, Yokohama

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

« Previous1Next »

 

eNews

Hotwire

Receive the latest MTD eNews in your inbox!

Signup Sign up for our Enews and receive the latest news, trends, and product information right in your e-mail inbox. Join Today!

View the latest eNews:
Monday Edition  |  Thursday Edition  |  CTD Online  |  Auto Service

Subscribe Today!