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<p>Among his duties, Yasushi Tanaka (left) acts as a liaison between Yokohama Tire Corp. and the home office in Japan. &ldquo;That helps quite a bit,&rdquo; says Dan King (right).</p>
December 29, 2011

Part of the Grand Design  

Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, Orange Oil Technology, Passenger tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

<p>Cooper Tire &amp; Rubber Co. Discoverer A/T3</p>
October 19, 2011

An apples-to-apples look at light truck, SUV and CUV tires  Web-Only Article

Light trucks, sport-utility vehicles (SUV) and crossover utility vehicles (CUV) are on the move in more ways than one. As they shift from traditional body-on-frame construction to passenger car chassis derivatives, there is increasing demand for them — and tires that offer ride quality, durability and fuel economy.

Tags: CUV Tires, Light truck tires, SUV tires

Even though light truck sales dropped substantially in 2008, dealers believe there are certain consumers who will always be into large pickup trucks. But how do you sell replacement tires to them?
March 25, 2009

Shrinking segment?  Web-Only Article

New light truck sales took a beating last year. A number of factors — most notably record high gas prices and the construction market crash — led to a whopping 24.6% unit decrease in that segment, according to WardsAuto.com. By comparison, light truck sales declined 2.5% from 2006 to 2007.

Tags: Light truck tires, LT-metric tires, tires

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