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1  -  12  of  374
May 16, 2012

TIA Foundation gets supporter No. 7

Kumho Tire U.S.A. Corp. has joined the growing list of companies supporting the Tire Industry Association (TIA) Foundation 2012 Fundraising Drive.

Tags: Kevin Rohlwing, Larry Brandt, TIA Foundation, Tire Industry Association

May 13, 2012

Yokohama's 1Q sales-to-income ratio is 6.5%

Yokohama Rubber Co. Ltd. posted net income of 8.8 billion yen on net sales of 135.3 billion yen for the first quarter ended March 31, 2012.

Tags: Earthquake, Great East Japan earthquake, OE tires, Yokohama financials

May 3, 2012

OTR tire veterans are rewarded at Yokohama

Yokohama Tire Corp. recently promoted two people within its Commercial OTR Division: Tim Easter and Mike Baggett.

Tags: Gary Nash, Mike Baggett, OTR tires, Promotions, Tim Easter

<p>By explaining how to read a sidewall, the new Yokohama video "educates viewers so they can more confidently make informed tire purchases,&rdquo; says Koplin.</p>
May 3, 2012

Tire tip teaches consumers how to read

Yokohama Tire Corp. recently released the seventh video in its consumer-friendly educational video series -- “Tire Tips.”

Tags: Fred Koplin, Tire sidewall, YouTube

Comments(1)

<p>Flynn's Tire Wholesale shared added dimensions to its advertising and marketing support programs with the 105 independent dealers present.</p>
April 24, 2012

Flynn's Tire briefs its dealers on new programs

Flynn's Tire Wholesale recently rolled out several new programs to 53 of its accounts. The meeting took place at the Marriott Hotel in Cranberry Township, Pa., and was hosted by Shaun Fitzgerald, general manager of Flynn's Tire Wholesale Division.

Tags: Associate dealer programs, Flynn's Tire, Incentive trip, Inventory control, Shaun Fitzgerald, Software

April 24, 2012

Yokohama teams up with the New York Yankees

Yokohama Tire Corp. has renewed its partnership with the New York Yankees. The Major League Baseball team is the latest addition to Yokohama’s expanding 2012 sports sponsorship roster.

Tags: MLB, NBA, NFL, Shawn Denlein, Sports Marketing

April 20, 2012

Yokohama tests receive global approval

Yokohama Rubber Co. Ltd. has obtained ISO/IEC 17025 accreditation for four types of tire testing. ISO/IEC 17025 is the main international standard for the competence of testing and calibration laboratories.

Tags: Laboratory, Low rolling resistance

April 16, 2012

Yokohama makes gear available through e-STORE

Yokohama Tire Corp. has been selling name-brand gear online only to its dealers and employees -- until now. The new e-STORE gives the general public a chance to purchase Yokohama-branded merchandise and apparel for men, women and children.

Tags: Alan Holtschneider, Apparel, Brand awareness

<p>Yokohama employees plant seedlings as part of the company's Forever Forest project.</p>
April 12, 2012

Yokohama's 'Forever Forest' effort branches out

Yokohama Tire Corp. planted 2,500 more tree seedlings at its manufacturing plant in Salem, Va., bringing the facility’s total to 6,800 seedlings in Yokohama’s ongoing global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.

Tags: Forever Forest, Going green, Yokohama

April 10, 2012

Yokohama plants earn safety, health certification

The Yokohama Rubber Co. Ltd. reports that three of its plants in Japan and China obtained JISHA (Japan Industrial Safety and Health Association) Standards Certification for Occupational Health and Safety Management System (OSHMS) in January 2012.

Tags: OSHMS, Plant Safety, Yokohama

April 6, 2012

Michelin will raise ag tire prices up to 6%

Effective May 1, 2012, Michelin North America Inc. is increasing prices up to 6% on Michelin compact and agricultural tires sold in the United States and Canada.

Tags: Ag tires, Michelin financials, Price increase

March 30, 2012

Consumers rate Michelin and Pirelli at the top

Two tire brands are clear winners in the J.D. Power and Associates 2012 Original Equipment Tire Customer Satisfaction Study: Michelin and Pirelli.

Tags: Brent Gruber, J.D. Power and Associates, OE tires

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