Maxxis continues support of baseball teams

Continuing its longtime support of major athletic competition, Maxxis International will sponsor the New York Yankees, Los Angeles Dodgers and Washington Nationals baseball teams for the 2012 season. 

Maxxis’ signage will be visible behind home plate during many of each team’s home games, providing exposure for the company’s brand to baseball fans around the world.

The Yankees, Dodgers and Nationals begin their regular season in early April. Based internationally in Taiwan, Maxxis is also linked to the Nationals through one of its starting pitchers, Taiwan native Chien Ming Wang.

The company’s sponsorship of major teams and events extends around the world. Maxxis is an official sponsor of the Australian Open, the largest sports event in the southern hemisphere and the first of the grand slam tournaments each year. Maxxis is also the official tire of the Open, held this year from January 16-29.

Maxxis-UK is active in sponsorships as well. The company supports the English Premier League’s popular Liverpool Football Club, and also recently announced sponsorship of the Swan Yamaha British Superbike team, the 2011 British Superbike champions. 

In Norway, Maxxis sponsors the Frisk Asker Tigers hockey team, whose games reach approximately 100,000 TV viewers in the country. The Tigers are eight-time Norwegian champions.

Related Topics: Marketing, Maxxis, Sports Marketing

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