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<p>The Yokohama Avid Ascend enters the grand touring tire segment in 45 sizes.</p>
April 26, 2012

Technology with a-peel  

The use of orange oil in tires is not a gimmick or magic. Yes, it replaces some petroleum-based oils in the compounding, which is good for the environment. But it also helps the tire grip without sacrificing tread wear and fuel economy.

Tags: Going green, Orange Oil Technology, Yokohama

<p>Among his duties, Yasushi Tanaka (left) acts as a liaison between Yokohama Tire Corp. and the home office in Japan. &ldquo;That helps quite a bit,&rdquo; says Dan King (right).</p>
December 29, 2011

Part of the Grand Design  

Coming off a record year financially, Yokohama Tire Corp. shook things up a little in 2011. First it promoted Dan King to senior vice president of sales and marketing.

Tags: Dan King, Going green, Light truck tires, Orange Oil Technology, Passenger tires, Salem, Va., Yasushi Tanaka, Yokohama, Yokohama Tire Corp.

<p><span style="font-size: xx-small;"><span lang="EN"> <p align="left"><em>Bridgestone recently tested its Ecopia EP422 against the tire it is replacing, the Turanza EL400. The 2011 Honda Civic fitted with Ecopia EP422s (right) rolled 98 feet longer. The test compared size 195/65R15 tires at 30 psi. The vehicles were in neutral.</em></p> </span></span></p>
May 9, 2011

Low-rollers, high road  Web-Only Article

"It’s the right thing to do, but it’s also good business,” says Bridgestone Americas Inc. spokesman Dan MacDonald. In one sentence, he summed up the “green movement” in the tire industry.

Tags: Bridgestone, Continental, Cooper, GITI, Going green, Goodyear, Hankook, Hercules, Kumho, Michelin, Nexen, Pirelli, Toyo, Vredestein, Yokohama

December 17, 2008

A true tire show  

At first glance, it would have been tempting to define the Tires, Wheels & Equipment section of last month’s Specialty Equipment Market Association (SEMA) Show by who was not there.

Tags: Bridgestone, CTNA, Dunlop, Duro, Falken, Goodyear, Hankook, Hercules, Maxxis, Nexen, Nitto, Pirelli, SEMA, SURE Tire, Tireco, Vogue, Vredestein, Yokohama

“Consumers should use low rolling resistance as a tiebreaker when deciding on what to buy,” says The Tire Rack’s Matt Edmonds (pictured with two of the green tires that were displayed at the SEMA Show).
December 17, 2008

Part green, part improvement  

How fast is the green movement making an impact on the automotive aftermarket? If the large number of environmentally friendly products at this year’s SEMA Show is any indication, very quickly indeed.

Tags: 3M, ArvinMeritor, CAFE standards, Cooper, Green Tires, KYB, SEMA, The Tire Rack, Trax, Yokohama

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