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<p>The Ascend is the first mass-produced tire utilizing orange oil technology, says King. It also is the first tire with orange oil manufactured in the U.S. (at Yokohama's Salem, Va., plant).</p>
February 9, 2012

Yokohama's King addresses pricing, the economy, and a new tire: the Avid Ascend

Price increases, raw material shortages and supply problems were major issues that confronted retail tire dealers in 2011, according to Dan King, senior vice president of sales and marketing for Yokohama Tire Corp.

Tags: Dan King, Earthquake, Orange oil, Raw material costs, Tire labeling, Touring tires, Yokohama Avid

February 2, 2012

Mitchell 1 launches ProDemand YouTube video

Mitchell 1’s video on its forthcoming ProDemand information product is now available for viewing on YouTube.

Tags: Gary Hixson, Kristy LaPage, Mitchell 1 ProDemand, Repair Information, YouTube

<p>An "engineer" (played by actor Ivar Brogger) talks about Bridgestone "performance balls" (and puck) in a series of new ads.</p>
January 10, 2012

Bridgestone ads tie technology to sports

What 's next for the Bridgestone brand? Ask Bridgestone Americas Tire Operations LLC.

Tags: Bridgestone Blizzak, Bridgestone Ecopia, Bridgestone Potenza, Bridgestone Turanza, Philip Dobbs, Sports Marketing

June 28, 2011

Wells videos reach one million YouTube viewers

Wells is being seen on YouTube. Wells Vehicle Electronics, a brand of UCI International Inc., has a growing library of free online technician training videos that recently exceeded one million views on YouTube.com.

Tags: Bill Nonnamaker, Online Technical Training, Wells Vehicle Electronics, YouTube

<p>The new site's centralized hub integrates all social media channels, tools and resources, says Palang.</p>
June 9, 2011

Yokohama site embraces social media and more

Yokohama Tire Corp. has launched its all-new, user-centric Web site at www.yokohamatire.com. It is designed to put customers and their needs first, according to Theresa Palang, manager of public relations and digital marketing.

Tags: Digital marketing, Web site

March 9, 2011

World speed record on ice set with Nokian tires

Nokian Tyres' test driver Janne Laitinen set a new world record for fastest car on ice March 6 when he drove 206.05 mph on the Gulf of Bothnia in Oulu, Finland.

Tags: Winter tires, World ice speed record

December 13, 2010

Luber-finer launches updated Web site

Luber-finer, a Champion Laboratories Inc. brand, has launched its new Web site which reinforces its recently launched “Built To Do More” marketing campaign.

Tags: Luber-finer

October 19, 2010

RMA will unveil revamped Web site

The Rubber Manufacturers Association will unveil its updated Web site on Oct. 20. The site has been designed to be more user-friendly.

Tags: Phillip the Tire, Rubber Manufacturers Association, Tire maintenance

August 25, 2010

Yokohama posts third Tire Tip video

Yokohama Tire Corp. has posted the third installment of its Tire Tips video series on YouTube.

Tags: Consumer Tires, Light truck tires, Yokohama Tire Corp.

July 14, 2010

Michelin launches 'wild' ad campaign for BFG

Michelin North America Inc. has launched a new ad campaign for its BFGoodrich brand that will use animal metaphors to appeal to consumers.

Tags: Consumer Tires, Michelin North America Inc.

July 6, 2010

Yokohama posts second tire educational video

Yokohama Tire Corp. has posted its second tire educational video on YouTube. The video tells vehicle owners how to read the sidewall of a tire.

Tags: Consumer Tires, Tire maintenance, Yokohama Tire Corp.

June 23, 2010

TCS, Social Butterfly to focus on social media

Tire Company Solutions (TCS) and Social Butterfly.pro have entered into a collaborative effort to produce what TCS is calling a "new brand" of social media Web sites for independent tire dealers.

Tags: Social Butterfly, Social media, Tire Company Solutions

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