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Whether you’re directing your dealership’s business from the back office or you’re working the sales counter, this section has the information to enhance your company’s image with the consumer, help your operational efficiency and make you more profitable.


LATEST NEWS

March 12, 2010

RMA: Expect overall shipments to rise in 2010

Tire shipments are projected to increase by approximately 7 million units in 2010 compared to 2009, according to the Rubber Manufacturers Association (RMA). The 3% increase is in contrast to the 8% drop from 2008 to 2009.

Tags: Original equipment, RMA, tire shipments

March 12, 2010

Croswell: Why TIA matters

Wayne Croswell, president of the Tire Industry Association, was the keynote speaker at the 20th annual Mid-America Tire Dealers Association (MATDA) Convention and Trade Show, held recently in Catoosa, Okla.

Tags: Chinese imports, green, Greenhouse gas emissions, NHTSA, SEMA Show, Tariffs, Training, Wayne Croswell

March 11, 2010

Kumho embraces social networking

Kumho Tire U.S.A. Inc. says it will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube "to reach current and future Kumho enthusiasts."

Tags: Facebook, Rick Brennan, Social networking

March 11, 2010

If Vietnam joins IRC, will raw material costs rise?

The International Rubber Consortium (IRC) has asked Vietnam to join existing members Thailand, Indonesia and Malaysia -- the three largest natural rubber exporters in the world.

Tags: Natural rubber, Raw material costs, Saul Ludwig, Thailand, Vietnam

March 11, 2010

Exhibitor list grows for Brityrex International

Exhibitors from across the aftermarket continue to sign up for October’s Brityrex International exhibition, with both familiar names and new brands "seeking to capitalize on sales opportunities from a post-recession tire and equipment marketplace," the organizers state.

Tags: Brityrex International, Convention

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USEFUL ARTICLES

Dealers agree that inventory management is an important function provided by software products and packages.
February 19, 2010

Computing power  

More tire dealership software products and services mean more options for tire dealers. What’s the most important function provided by tire shop software? We recently posed that question to several dealers.

Tags: Computer software

Customers who hold dedicated credit cards are more likely to return to your outlet, says John Howard, industry marketing manager for GE Money.
February 19, 2010

How to use credit to secure repeat business  

There are many tools at the independent tire dealer’s disposal that can be used to secure repeat business. Some dealers put customers on strict preventive maintenance plans. Some promote tire rotations, oil changes, brake checks and other interval-based services. Others bring customers back with specials and coupons.

Tags: Credit, Credit CARD Act, GE Money

“I’m very frustrated because sizes are out of control,” says Tom Richey, owner of Laurel Gardens Tire Service in Pittsburgh, Pa. Richey will continue to watch his inventory closely.
January 30, 2010

Survival of the smartest  

Without question, 2009 was one of the most difficult years independent tire dealers have faced in a long time. For many, survival was the name of the game.

Improvements can come in many areas, such as these customer-friendly viewing windows.
January 30, 2010

The best never rest  

Success has many fathers, as the saying goes. One sire to my company’s exponential growth (the Tires Plus stores) was our obsession with improving the way we did things. We were fanatical about identifying roadblocks, unearthing errors, and fine-tuning our system. Part of our campaign included benchmarking the highfliers; and one way we did that was an occasional intel-gathering field trip.

“As we look to 2010, we see all the manufacturers starting to ramp up spending,” says Saul Ludwig. “There is a general feeling that consumer tire demand will increase.”
January 27, 2010

Analyzing the tire industry in 2009 and beyond  

The drama brought about by the recession has yet to be played out, according to tire industry analyst Saul Ludwig.

Tags: Analyst, Saul Ludwig

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