Before anyone can perform tire service, they must be trained in a myriad of techniques and procedures from identifying lifting points and raising vehicles to evaluating and repairing damaged tires.

Tags: Automotive Tire Service, Bob Bissler, Certification, Editorial, TIA, Tire Industry Association, Training

Larry Brandt is a man who believes in education. As a college student, Brandt unloaded tires at a Minnesota warehouse on his summer break. He broke into the tire business full time in 1979 as a wholesale tire and antifreeze broker. In 1985 he merged that company with Tires Plus and he became the vice president of wholesale for the five-store company.

Tags: Larry Brandt, TIA, Tire Industry Association

Green tires and pending government regulations were a major part of the recently completed 26th International Reifen Trade Fair at Essen, Germany. Guests from 127 countries, 600 exhibitors from 42 countries, and more than 18,000 buyers attended the fair.

Tags: Conference, Convention, Green Tires, Reifen Trade Fair, TIA

What do Pepsi, women’s clothes and lumber have in common with Wayne Croswell? All three products were produced or marketed by companies looking for a business software provider in the late 1970s, and Croswell wrote the software for them.

Tags: TIA, Wayne Croswell

Dan Beach, the incoming president of the Tire Industry Association (TIA), knows retail. During his 40-year career in the tire industry, Beach ran retail operations for one of the world’s largest tire manufacturers, operated his own chain of stores and until the end of 2008 will continue to serve as CEO and president of the Tire Alliance Groupe (TAG), a buying group comprised of large regional tire dealerships that encompass more than 1,400 retail outlets throughout the United States.

Tags: Beach, TIA, Tire Industry Association