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February 27, 2012

Yokohama’s AVID Ascend available March 1

Yokohama Tire Corp. is utilizing its orange oil technology once again with the introduction of the AVID Ascend.

Tags: Dan King, Green Tires, Orange Oil Technology, Yokohama AVID Ascend

<p>The Ascend is the first mass-produced tire utilizing orange oil technology, says King. It also is the first tire with orange oil manufactured in the U.S. (at Yokohama's Salem, Va., plant).</p>
February 9, 2012

Yokohama's King addresses pricing, the economy, and a new tire: the Avid Ascend

Price increases, raw material shortages and supply problems were major issues that confronted retail tire dealers in 2011, according to Dan King, senior vice president of sales and marketing for Yokohama Tire Corp.

Tags: Dan King, Earthquake, Orange oil, Raw material costs, Tire labeling, Touring tires, Yokohama Avid

July 22, 2011

Tsunami, fill rates test Yokohama in 2011

For the first six months of 2011, Dan King, Yokohama Tire Corp. (YTC) senior vice president of sales and marketing, ramifications from the March 11 earthquake and tsunami have challenged YTC.

Tags: Dan King, Japan Tsunami, Yokohama financials

May 29, 2011

Yokohama hires digital marketing agency

Yokohama Tire Corp. has hired United Future, a Wong, Doody, Crandall, Wiener company, as its digital marketing agency of record in an overall corporate strategy aimed at enhancing customer engagement opportunities and managing its brand digitally.

Tags: Dan King, Digital marketing, Public relations

Dan King, Yokohama senior vice president of sales and marketing.
January 20, 2011

Yokohama’s VP of sales outlines truck tire market

The commercial truck tire market rebounded strongly in 2010 according to Dan King, Yokohama senior vice president of sales and marketing, to the point that some companies faced fill rate problems as Yokohama’s business increased. He credits a strong 2010 to increased demand in 2009, when there was a reduction in inventory levels in the tire industry.

Tags: Dan King, Yokohama

King had been vice president of sales and marketing for two years.
January 18, 2011

YTC promotes eight key executives, including King and Masuguchi

Yokohama Tire Corp. (YTC) has promoted several key executives as part of its management strategy. They include Dan King, vice president of sales and marketing, and Thomas Masuguchi controller.

Tags: Dan King, Promotions, Salem, Va., Takao Oishi, Thomas Masuguchi

January 24, 2010

Right around the corner: tire labeling law

The consumer tire labeling law is close to reality. Dan King, vice president of sales and marketing for Yokohama Tire Corp., says the cost to tire manufacturers will be enormous.

Tags: B.O.B., Dan King, NHTSA, Tire labeling

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