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<p>Stephane Beaudoin, training and development manager for Michelin North America (Canada) Inc., points out the differences between the X-Ice Xi3 and its main competitors during a ride and drive event in Quebec, Canada.</p>
January 27, 2012

Michelin dealers get a grip on X-Ice in Quebec

As part of its official launch of the new X-Ice Xi3 winter tire, Michelin North America Inc. brought 350 of its Canadian and U.S. dealers to Quebec, Canada this week to test it in tough winter conditions.

Tags: Dealers, Michelin X-Ice Xi3, Ron Margadonna, Stephane Beaudoin, Winter tires

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