Yokohama Rubber Co. Ltd. will introduce its next-generation SUV tire in Europe in March. The Geolander SUV was developed based on the company's BluEarth technology.
Tags: Fuel efficiency, Geneva Motor Show, SUV tires, Yokohama Geolander
The revitalization of Bridgestone Americas Tire Operations LLC's fuel-efficient trademark for the Firestone brand continues.
Tags: Firestone Affinity, Fuel efficiency, Larry Magee, Low rolling resistance, Michael Martini, OE tires
Effective Sept. 6, 2011, model year 2013 and later vehicles will come with a mandatory revised fuel economy and environmental window sticker. The label also can be affixed to the remaining portion of 2012 model-year vehicles on an optional basis.
Tags: Fuel efficiency, Green, NHTSA, Original equipment
The Consumer Federation of America is urging President Obama to adopt a car and light truck fuel economy standard of 60 miles per gallon by 2025.
Tags: Fuel efficiency
It seems like every tire manufacturer is high on lower rolling resistance in a tire. Why not? At the very least, It's good for the environment.
Tags: Fuel efficiency, Green, Low rolling resistance, Yokohama Avid
The U.S. Department of Transportation, working with the U.S. Environmental Protection Agency, has set new, aggressive standards for passenger and light truck fuel economy and greenhouse gas emission levels.
Tags: Department of Transportation, Environmental Protection Agency, Fuel efficiency, Going green, NHTSA, OE tires
Who works on Thanksgiving? Employees at Wal-Mart Stores do. Europeans do. And so does Modern Tire Dealer Editor Bob Ulrich.
Tags: B.O.B., Fuel efficiency, Green, Wal-Mart
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The Tire Industry Association (TIA) passed a key resolution at its annual meeting in Las Vegas, Nev., during Automotive Aftermarket Industry Week.
Tags: Consumer education program, Fuel efficiency, SEMA Show, TIA
Michelin North America Inc. says its Michelin Energy Saver A/S passenger tire is now available.
Tags: All-Season Tires, Environment, Fuel efficiency, Green technology, Michelin, Passenger tires
Continental Tire North America Inc. has named the "fuel savings champion" of its inaugural "Beat the Best" contest.
Tags: Continental, CTNA, Fuel efficiency, Promotions, Truck tires
Toyo Tire & Rubber Co. Ltd. has won the Award for Technical Development in cooperation with Honda R&D Co. Ltd.
Tags: Engineering, Fuel efficiency, Technology, Toyo
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