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May 4, 2012

Maxxis adds the Baltimore Orioles to its roster

Maxxis International-USA has signed a sponsorship deal with the Baltimore Orioles Major League Baseball team for the 2012 season.

Tags: Major League Baseball, Scott Barker, Sports Marketing

February 15, 2012

Maxxis sponsors the Knicks and 'Linsanity'

Maxxis International has added another prominent team to its sports sponsorship program. The company will be an "Official Partner" of the New York Knicks National Basketball Association team for the remaining 2011-2012 season.

Tags: Australian Open, Major League Baseball, NBA, Sports Marketing

November 17, 2011

Hankook teams with college b-ball tournaments

Hankook Tire America Corp. is taking its sports marketing strategy to the hoop -- specifically the NCAA men's college basketball hoop.

Tags: Major League Baseball, Soo Il Lee, Sports Marketing

October 31, 2011

SEMA Show, pre-show: Choo on this!

Hankook Tire America Corp. will introduce a new tire at a SEMA Show press conference on Tuesday, Nov. 1, at 3 p.m. Hankook executives will be joined by Shin-Soo Choo, outfielder for the Cleveland Indians.

Tags: 2011 SEMA Show, Consumer Tires, Global Tire Expo, Major League Baseball, Soo Il Lee

<p>Left to right: Hankook execs J.R. Nottolini and Soo Il Lee with Teresa and Roger Holder. (Click <a href="http://www.moderntiredealer.com/Blog/B-O-B/Story/2011/09/Hankook-sure-knows-how-to-maximize-its-sports-marketing-initiatives.aspx">here</a> for more.)</p>
September 16, 2011

Play ball! Hankook maximizes marketing initiatives

Ya gotta love sports marketing. It seems like all the tire manufacturers do.

Tags: B.O.B., Major League Baseball, Sports Marketing

June 21, 2011

What do a squirrel and Rush Limbaugh have in common?

Tenneco Inc. has launched a comprehensive consumer advertising campaign designed to remind vehicle owners to replace worn ride control components in time for the summer driving season.

Tags: Major League Baseball, Sales and marketing, Shocks and Struts, Sports Marketing, Undercar Service

April 27, 2011

Sounds like a plan: Hankook markets brand

In a move designed to build brand recognition and accelerate the growth of its market share in the United States, Hankook Tire America Corp. has unveiled plans for a broad range of marketing activities throughout 2011.

Tags: Major League Baseball, Market share, Motorsports, Sales and marketing, Sports Marketing

February 2, 2010

Hankook introduces eight tires in St. Thomas

Hankook Tire America Corp. will continue to build brand value in the United States with the help of new products -- both consumer and commercial -- and its sports marketing initiatives.

Tags: Hankook Ventus, Major League Baseball, Truck tires, UHP tires

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