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December 28, 2009

Hankook vs. Bridgestone: David vs. Goliath?

Bridgestone Americas Inc. recently added Major League Baseball to its list of major sports marketing partners. How does that affect Hankook Tire America Corp.?

Tags: B.O.B., Major brands, Sports sponsorships

December 28, 2009

Tire pricing in 2009: relatively flat

Dramatic price increases in raw material costs forced tire manufacturers to raise their own prices in 2008. The same scenario did not happen in 2009.

Tags: Major brands, MTD Facts Issue, Price increase, Private brands

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