Dana Zamalloa, former manager of public relations and communications for Continental Tire the Americas LLC, has opened her own company.
Tags: 2012 SEMA Show, Dana Zamalloa, Marketing
Continuing its longtime support of major athletic competition, Maxxis International will sponsor the New York Yankees, Los Angeles Dodgers and Washington Nationals baseball teams for the 2012 season.
Tags: Marketing, Maxxis, Sports Marketing
Pirelli & Cie SpA spends a lot of money promoting its brand -- and image. Whether its the Pirelli calendar or the company's involvement in Formula One racing, the company knows how to make a splash.
Tags: B.O.B., Formula One, Marketing, Pirelli Calendar
ASA Tire Systems is making things easier for tire dealers. The provider of software systems and services to tire dealers has teamed up with Royal 4 Systems to provide an integrated warehouse management system for tire dealers.
Tags: Jess Noguera, Ken Halle, Marketing, Software, Warehouse Management
Yokohama Rubber Co. Ltd. has been busy in China of late, working through its China-based subsidiaries.
Tags: Green, Marketing
ASA Tire Systems has partnered with CustomerLink Systems Inc. to provide automated communication and marketing services for tire dealers.
Tags: Jim Bonfield, Ken Halle, Marketing, Software
Yokohama Tire Corp. will be will be giving away an iPad a day for five days at the upcoming ConExpo, which will be held March 22-26 in Las Vegas.
Tags: Gary Nash, Marketing, OTR tires, Trade Shows
The Raybestos Rewards Program is more than just a marketing tool for the Affinia Global Brake & Chassis Group. And it keeps on giving.
Tags: Brakes, Marketing, Technicians, Under-car service
Federal-Mogul Corp. will kick off the second year of its successful Smart Choice trade and consumer incentive campaign with an attractive mail-in rebate offer on Wagner ThermoQuiet brake pads and shoes.
Tags: Brakes, Marketing, Wagner ThermoQuiet
Bridgestone will be the "Official Tire of the National Football League" for another five years. This is an extension of a three-year deal that began in 2007.
Tags: Golf, John Baratta, Marketing, NFL, NHL
Michelin North America Inc. will kick off the Uniroyal Soccer Ball Design Challenge on July 1. The challenge? To design a new version of the Uniroyal soccer ball.
Tags: Contest, Marketing, Soccer
Bridgestone Americas Inc. has promoted Dan MacDonald from executive director, communications, to vice president, community and corporate relations, effective May 1.
Tags: Bridgestone Americas, Bridgestone Corp., Marketing, Public relations, Social media
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