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April 24, 2012

Yokohama teams up with the New York Yankees

Yokohama Tire Corp. has renewed its partnership with the New York Yankees. The Major League Baseball team is the latest addition to Yokohama’s expanding 2012 sports sponsorship roster.

Tags: MLB, NBA, NFL, Shawn Denlein, Sports Marketing

<p>Bridgestone supplied mini-flashlights to every fan for use during the Bridgestone Super Bowl XLVI Halftime Show.</p>
February 8, 2012

Did Bridgestone get flipped off post Super Bowl?

Is bad publicity better than no publicity? That is the question to be answered following the Feb. 5 Super Bowl, or, more specifically, the Bridgestone Super Bowl XLVI Halftime Show.

Tags: B.O.B., Madonna, NFL, Sports Marketing, Super Bowl

<p>The halo ring on the scoreboard at the Staples Center promotes Kumho tires. So do the shirts worn by the Los Angeles Laker cheerleaders.</p>
January 10, 2012

Kumho re-ups with the Lakers and Heat

Kumho Tire U.S.A. Inc. says it is fully committed to its sports marketing platform. To prove it, the company recently signed on as the "official tire" of the National Basketball Association’s two most high-profile teams for the second consecutive year.

Tags: NBA, NFL, Rick Brennan, Sports Marketing

October 23, 2011

TirePAC announces fundraising events

The Tire Industry Association Political Action Committee (TirePAC) will be conducting a number of fundraising activities at the annual Tire Industry Association (TIA) annual membership meeting and welcome reception. The meeting will be held at The Cosmopolitan Hotel in Las Vegas, Nev., on Monday, Oct. 31, prior to the 2011 Global Tire Expo-Powered by TIA.

Tags: Global Tire Expo, Mike Berra, NFL, Randall Groh, Tire Industry Association

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June 30, 2011

Kumho adds Bills to sports marketing push

Kumho is the official tire of the Buffalo Bills National Football League team. Kumho Tire USA Inc. recently announced the new partnership for the 2011-2012 season, which includes promotions with Dunn Tire LLC.

Tags: Dunn Tire, MTD 100, NFL, Rick Brennan, Sports Marketing

July 15, 2010

Bridgestone extends partnership with NFL

Bridgestone will be the "Official Tire of the National Football League" for another five years. This is an extension of a three-year deal that began in 2007.

Tags: Golf, John Baratta, Marketing, NFL, NHL

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