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January 23, 2012

K&M gets aggressive with the Mr. Tire program

What’s in store for the Mr. Tire franchise in 2012? K&M Tire Inc. answered that question at its annual tire dealer trade show, which was held in Las Vegas, Nev., Jan. 19-20.

Tags: B.O.B., Jeff Wallick, K&M Tire, Ken Langhals, Mr. Tire, online marketing

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April 14, 2010

Pirelli chooses interactive marketing agency

Pirelli Tire North America has selected Rosetta Marketing Group LLC as its as its first interactive agency of record.

Tags: Advertising, online marketing

January 25, 2010

Affinia names sales and marketing director

Affinia Group Inc.’s Global Brake & Chassis Group has named Josh Russell as director of online, performance and racing sales and marketing.

Tags: Brakes, Indy Racing League, NASCAR, online marketing, Racing

October 1, 2009

TireBuyer.com survey reveals buying preferences

According to a national survey conducted by TireBuyer.com, many women don't know when it's time to buy new tires or what they need to know to buy the right ones for their cars.

Tags: American Tire Distributors, online marketing, TireBuyer.com, wholesale

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