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April 16, 2012

To Kumho, youth soccer will be served

Over the weekend, Kumho Tire U.S.A. Inc. was the presenting sponsor for ESPN Dallas’ fourth annual youth soccer tournament, the Copa ESPN 2012.

Tags: Facebook, Rick Brennan, Sports Marketing

<p>The halo ring on the scoreboard at the Staples Center promotes Kumho tires. So do the shirts worn by the Los Angeles Laker cheerleaders.</p>
January 10, 2012

Kumho re-ups with the Lakers and Heat

Kumho Tire U.S.A. Inc. says it is fully committed to its sports marketing platform. To prove it, the company recently signed on as the "official tire" of the National Basketball Association’s two most high-profile teams for the second consecutive year.

Tags: NBA, NFL, Rick Brennan, Sports Marketing

<p>Rick Brennan, Kumho's VP of marketing, told dealers that consumers are buying cars, but they're "really looking for value."</p>
December 14, 2011

Good news for dealers, says Kumho's Brennan

Kumho Tire U.S.A. Inc. got a jump start on the new year by holding its 2012 Kumho Tires Dealer Meeting in Costa Rica, South America, Dec. 8-12, 2011.

Tags: Dealer meeting, J.B. Kim, Rick Brennan, Size proliferation

December 12, 2011

Here's what Kumho has in store for 2012

Arguably no tire company has been more involved in sports marketing than Kumho Tire U.S.A. Inc.

Tags: B.O.B., Rick Brennan, Sports Marketing

June 30, 2011

Kumho adds Bills to sports marketing push

Kumho is the official tire of the Buffalo Bills National Football League team. Kumho Tire USA Inc. recently announced the new partnership for the 2011-2012 season, which includes promotions with Dunn Tire LLC.

Tags: Dunn Tire, MTD 100, NFL, Rick Brennan, Sports Marketing

June 2, 2011

Kumho prepares to kick off soccer promotions

Kumho Tire U.S.A. Inc. is teaming up with Sullivan Tire Co. Inc. and former United States Men's National Soccer team player Alexi Lalas to promote America SCORES New England.

Tags: Kumho Ecsta, Rick Brennan, Sports Marketing, Sullivan Tire

April 29, 2011

Kumho advances to the second round

So far, so good for the NBA teams sponsored by Kumho Tire U.S.A. Inc. Both the two-time defending champion Los Angeles Lakers and Miami Heat advanced to the second round of the 2011 playoffs.

Tags: Kumho Ecsta, Rick Brennan, Sports Marketing

The Ecsta 4X: a UHP all-season tire.
January 8, 2011

Kumho takes on the industry with Ecsta 4X

When it becomes available in July, the Kumho Ecsta 4X will be the latest tire in the ever-evolving ultra-high performance all-season tire segment.

Tags: All-Season Tires, Kumho Ecsta, Rick Brennan, UHP tires

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November 9, 2010

Kumho teams with Kobe, Dwayne and LeBron

Kumho Tire U.S.A. Inc. is sponsoring two of the premier teams in the National Basketball Association (NBA): the Los Angeles Lakers and the Miami Heat. By association, the company also is teaming with Kobe Bryant, Dwayne Wade and LeBron James.

Tags: Los Angeles Lakers, Miami Heat, Rick Brennan, Sports Marketing

July 30, 2010

Goal extends beyond soccer, says Kumho

Kumho Tire U.S.A. Inc., hoping to capitalize on the momentum of the 2010 World Cup soccer tournament -- and America’s growing interest in soccer -- sponsored the recently completed Manchester United Tour 2010. Will the sponsorship pay off in added sales?

Tags: Manchester United, Rick Brennan, Soccer, Sports Marketing

March 11, 2010

Kumho embraces social networking

Kumho Tire U.S.A. Inc. says it will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube "to reach current and future Kumho enthusiasts."

Tags: Facebook, Rick Brennan, Social networking

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