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January 5, 2012

What tech doesn't want 'Quick Cash'?

Tenneco Inc. is offering cash rewards to qualifying automotive service professionals in the United States for each pair of Monroe Quick-Strut replacement strut assemblies they install between Jan. 1 and Feb. 29, 2012.

Tags: Contests, Sales and marketing, Suspension, Technicians, Under-car service

December 23, 2011

Here is one step to the "6 steps to progress"

Growing your business isn't easy. But Richard Morgan is here to help.

Tags: B.O.B., Morgan Marketing Solutions, Richard Morgan, Sales and marketing

<p>Jimmy Hosay (second from the right) is pictured with (from left to right) ATD executives Lewis Ridley, regional sales manager; Andres Garcia, outside account manager; and Patrick Tate, director of business development.</p>
December 14, 2011

McKay's Hosay rides off with ATD motorcycle

Jimmy Hosay of McKay’s Service Center in Pulaski, Tenn., was the grand prize winner in the American Tire Distributors Inc. (ATD) 2011 "Harley Davidson Giveaway” promotion.

Tags: American Tire Distributors, Jimmy Hosay, McKay's Service Center, Sales and marketing

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December 13, 2011

Pirelli brand awareness, thy name is 'The Cal'

Pirelli Tire North America Inc. recently hosted the 2012 Pirelli Calendar launch party in New York City. The new calendar was previewed by the world media, international guests and collectors at “The Armory,” the 19th century New York City military landmark.

Tags: Sales and marketing

December 3, 2011

Let's go! Kumho begins another rebate program

With the end of one Kumho rebate program comes the beginning of another. The new "Let's Go!" program will last through Jan. 31, 2012.

Tags: Kumho Ecsta, Megan Wentz, Sales and marketing

October 20, 2011

New products help Cooper add Facebook fans

To celebrate its recent extensive product launches, Cooper Tire & Rubber Co. presented Facebook fans with the chance to win a set of new tires -- including installation and balancing.

Tags: Contest, Cooper Discoverer, Cooper Zeon, Facebook, Julie Smalstig, Sales and marketing

October 20, 2011

The search is on for a Champion race team

Federal-Mogul Corp.'s “Search for a Champion” contest begins Oct. 24, 2011. The Web-based video contest will award a total of $100,000 in motorsports sponsorships.

Tags: Contest, Motorsports, NASCAR, Sales and marketing

October 16, 2011

Sweepstakes features GT Radial winter tires

GITI Tire Canada is running a sales and marketing campaign designed to promte its GT Radial winter tires and support its Canadian tire dealer network.

Tags: Canada, GT Radial Champiro, Lou Monico, Sales and marketing, Winter tires

<p>To catch a glimpse of Renezeder blazing through the desert, you can view both commercials on YouTube's General Tire Channel: <a href="http://www.youtube.com/teamgeneraltire">www.youtube.com//teamgeneraltire</a>.</p>
October 6, 2011

General tire commercial features off-road racer

This month, two new General tire commercials will star seven-time off-road champion Carl Renezeder. Both will feature him "at work."

Tags: General Grabber, Sales and marketing

<p>Consumers drove on Advan Neova AD08 tires during a special Yokohama event.</p>
September 26, 2011

Ride and drive: Yokohama targets consumers

Yokohama Tire Corp. has been sponsoring ride-and-drive training programs for tire dealers for 20 years. Now, the Fullerton, Calif.-based tire manufacturer is looking at opening the event to consumers.

Tags: Sales and marketing, Theresa Palang, Yokohama Advan

September 23, 2011

AAPEX announces 'Hot Topics' schedule

Among the 30 education sessions scheduled for the Automotive Aftermarket Products Expo (AAPEX)’s Learning Forum this year, 13 will focus on timely issues impacting all channels of the aftermarket. Topics include the import parts explosion, social media, emerging business models, selling process techniques, trends affecting the aftermarket environment and brand protection.

Tags: AAPEX, Government regulations, Sales and marketing, SEMA Show, Social media

July 24, 2011

Pirelli supports soccer tournament in Russia

Pirelli Tyre will be the "institutional sponsor" of the Russia Football Cup in 2011-2012. All the teams in all the categories of the Russian Soccer Union -- from the premier league to non-professional clubs -- will square off in the tournament.

Tags: Pirelli-Russian Football Cup, Sales and marketing, Sports Marketing

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