First, Greenball Corp. expanded its offerings to cover the off-roading and 4x4 market with Kanati, a new line of multi-purpose light truck, jeep and utility tires.
Tags: 2011 SEMA Show, Discount Tire, Light truck tires, Randy Tsai, Social media
The Tire Industry Association (TIA) has been busy in 2012. Less than two months into the year, TIA announced its third strategic partnership, this time with ContactPoint LLC.
Tags: Direct mail, Mark Cook, Phone etiquette, Radio advertising, Social media, Tire Industry Association
Nitto Tire U.S.A. Inc. has expanded its digital footprint by creating an original premium content channel through a new online destination: Driving-Line.com.
Tags: Motorsports, New website, Social media
According to Nitto Tire U.S.A. Inc., the company has reached a social media milestone, becoming the first tire company to reach one million fans on its Facebook fan page .
Tags: Nitto Tire Facebook Page, Social media, Tomo Mizutani
Raybestos, a member of the Affinia Group Inc. family of brands, won "Best in Show" honors at the 2011 Automotive Communications Awards event.
Tags: AAIW, Contest, Jeff Stauffer, Social media
Nitto Tire U.S.A. Inc.'s newly re-developed Web site, NittoTire.com, has been awarded first place in the best Web site category at the 2011 Internet Marketing Association (IMA) awards.
Tags: Awards, Social media, Stephen Leu
Among the 30 education sessions scheduled for the Automotive Aftermarket Products Expo (AAPEX)’s Learning Forum this year, 13 will focus on timely issues impacting all channels of the aftermarket. Topics include the import parts explosion, social media, emerging business models, selling process techniques, trends affecting the aftermarket environment and brand protection.
Tags: AAPEX, Government regulations, Sales and marketing, SEMA Show, Social media
Recently, Modern Tire Dealer reported that Nitto Tire U.S.A. Inc. topped the tire industry in the number of people who clicked the “Like” button on its Facebook page. According to the Nitto advertising agency, Cie Studios, this important measure of success is a sign of customer loyalty.
Tags: B.O.B., Facebook, Facts Issue, Social media
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Which tire company is the most popular on Facebook? Is it Goodyear Tire & Rubber Co.? Bridgestone Corp.? Cooper Tire & Rubber Co.? How about Continental AG?
Tags: B.O.B., Facebook, Pirelli Calendar, Social media
Continental Tire the Americas LLC recently introduced its CrossContact LX20 premium light truck (and SUV, and crossover) tire to tire dealers in Uvalde, Texas. But Continental took the opportunity to show off many of its other tires, including the General Grabber AT2.
Tags: B.O.B., Continental CrossContact, Facebook, General Grabber, Social media
Toyo Tire U.S.A. Corp. has launched its official Facebook and Twitter pages featuring exclusive photos and videos, automotive news, tire tips and prize giveaways.
Tags: Social media, Toyo
CustomerLink Systems recently introduced its latest marketing program, smrt 2.0. The new program automates customer review gathering and provides a variety of online marketing services for automotive repair shops.
Tags: Facebook, Markeing, Social media
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