Hankook Tire Co. Ltd. recorded consolidated sales of 1.71 trillion won for its first quarter ended March 31, 2012. That compares to sales of more than 1.4 trillion won for the same period last year.
Tags: Hankook financials, Raw material costs, Seung Hwa Suh, Soo Il Lee
Hankook Tire Co. Ltd. has unveiled its planned 2012 marketing activities for the U.S.
Tags: Consumer Promotions, Hankook Tire America Corp., Soo Il Lee, Sports Marketing
Hankook Tire America Corp. will launch its spring "Great Catch" mail-in rebate and car giveaway promotion at the same time the "boys of summer" get ready to take the field at baseball stadiums across the country,
Tags: Soo Il Lee, Sports Marketing, UHP tires
Hankook Tire Co. Ltd. has been selected as an original equipment tire manufacturer by Daimler Trucks North America LLC. The annoucement was made at the 2012 Mid-America Trucking Show in Louisville, Ky.
Tags: Freightliner, Mid-America Trucking Show, OE, Soo Il Lee, Truck tires
Wapato, Wash., native Emilie Clayton was randomly selected as the winner of Hankook Tire America Corp.’s “Great Hit” giveaway.
Tags: giveaway, Hankook, Soo Il Lee
The winner of Hankook Tire America Corp.'s "Great Hit" giveaway is a big fan of Hankook tires.
Tags: Contest, Hankook Optimo, Hankook Ventus, Soo Il Lee, Sports Marketing
Hankook Tire Co.'s enfren eco has received the highest rating certified by the Korea Energy Management Corporation (KEMCO) for Energy Efficiency Grade for Tires (based on its rolling resistance). The company says this is a first-ever achievement for any tire in Korea.
Tags: All-Season Tires, Green, Hankook enfren eco, Low rolling resistance, Soo Il Lee
Hankook Tire America Corp. already has reached $1 billion in U.S. sales in 2011, 18 days before the end of the year. That is a record for the 30-year-old company.
Tags: 2010 SEMA Show, Green, Hankook financials, OE, Smartway, Soo Il Lee, Sports Marketing
Two original equipment contracts were recently announced. One involves a broad line tire. The other showcases an ultra-high performance tire.
Tags: Goodyear Eagle, OE tires, Soo Il Lee
Hankook Tire Co. Ltd. has partnered with BMW AG as an original equipment tire supplier for the new BMW 1 Series.
Tags: BMW 1 Series, Hankook Ventus Prime², Soo Il Lee
Hankook Tire America Corp. is taking its sports marketing strategy to the hoop -- specifically the NCAA men's college basketball hoop.
Tags: Major League Baseball, Soo Il Lee, Sports Marketing
Hankook Tire America Corp. will introduce a new tire at a SEMA Show press conference on Tuesday, Nov. 1, at 3 p.m. Hankook executives will be joined by Shin-Soo Choo, outfielder for the Cleveland Indians.
Tags: 2011 SEMA Show, Consumer Tires, Global Tire Expo, Major League Baseball, Soo Il Lee
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