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<p>Kumho Tire will be hosting an autograph signing with former star midfielder and current manager for D.C. United, Ben Olsen on May 30.</p>
May 25, 2012

Kumho is official tire of U.S. Soccer Federation

Kumho Tire U.S.A. Inc. has announced its partnership with the United States Soccer Federation (U.S.S.F.) as the official tire sponsor of the United States Men’s and Women’s National Soccer teams.

Tags: Ben Olsen, Kumho Sponsorships, Sports Marketing, United States Soccer Federation

May 24, 2012

Bridgestone is ‘Sports Sponsor of the Year’

Bridgestone Americas Tire Operations (BATO) was named “Sports Sponsor of the Year” by Street & Smith’s SportsBusiness Journal.

Tags: Bridgestone Americas, Phil Pacsi, Sports Marketing, Sports Sponsor of the Year

Comments(1)

May 16, 2012

Nexen will sponsor German soccer team

Nexen Tire Corp., the Korean parent company of Nexen Tire America Inc., will be a partner of the Bundesliga soccer team Eintracht Frankfurt starting in the coming 2012-13 season.

Tags: Bundesliga Soccer, Eintracht Frankfurt, John Bosco Kim, Nexen Tire, Sports Marketing

May 8, 2012

Laker Girls help promote Kumho brand

As part of Kumho Tire’s support of the Los Angeles Lakers professional basketball team, the Laker Girls will be wearing Kumho attire during one of their on-court performances tonight, May 8, at the Staples Center in Los Angeles, Calif.

Tags: Kumho Tire, Sports Marketing

May 4, 2012

Maxxis adds the Baltimore Orioles to its roster

Maxxis International-USA has signed a sponsorship deal with the Baltimore Orioles Major League Baseball team for the 2012 season.

Tags: Major League Baseball, Scott Barker, Sports Marketing

May 1, 2012

Sullivan Tire helps military families in May

For the second year in a row, Sullivan Tire Co. Inc. has partnered with the Sudbury Military Support Network (SMSN) in May, during National Military Appreciation Month. Their goal is to raise money and awareness for the local organization.

Tags: Military, Paul Sullivan, Sports Marketing, Sullivan Tire

April 24, 2012

Yokohama teams up with the New York Yankees

Yokohama Tire Corp. has renewed its partnership with the New York Yankees. The Major League Baseball team is the latest addition to Yokohama’s expanding 2012 sports sponsorship roster.

Tags: MLB, NBA, NFL, Shawn Denlein, Sports Marketing

April 16, 2012

To Kumho, youth soccer will be served

Over the weekend, Kumho Tire U.S.A. Inc. was the presenting sponsor for ESPN Dallas’ fourth annual youth soccer tournament, the Copa ESPN 2012.

Tags: Facebook, Rick Brennan, Sports Marketing

April 5, 2012

Toyo stays tough as official UFC tire

Toyo Tire U.S.A. Corp. will continue as the official tire of the Ultimate Fighting Championship (UFC) in 2012.

Tags: MMA, SEMA, Sports Marketing, Toyo Tire U.S.A. Corp., UFC

April 2, 2012

Hankook 2012: Sports marketing, promotions

Hankook Tire Co. Ltd. has unveiled its planned 2012 marketing activities for the U.S.

Tags: Consumer Promotions, Hankook Tire America Corp., Soo Il Lee, Sports Marketing

March 27, 2012

Hankook continues baseball-themed promotions

Hankook Tire America Corp. will launch its spring "Great Catch" mail-in rebate and car giveaway promotion at the same time the "boys of summer" get ready to take the field at baseball stadiums across the country,

Tags: Soo Il Lee, Sports Marketing, UHP tires

<p>Yokohama is backing the Home Team Pride promotion with posters.</p>
March 13, 2012

Yokohama re-ups with Houston's Rockets

Yokohama Tire Corp. is partnering with the National Basketball Association’s Houston Rockets for the second consecutive year.

Tags: NBA, Shawn Denlein, Sports Marketing, Yokohama Avid

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