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December 28, 2009

Hankook vs. Bridgestone: David vs. Goliath?

Bridgestone Americas Inc. recently added Major League Baseball to its list of major sports marketing partners. How does that affect Hankook Tire America Corp.?

Tags: B.O.B., Major brands, Sports sponsorships

August 30, 2009

Tire Choice chooses University of Miami, USF

Hennelly Tire & Auto Inc. has signed a multi-year sponsorship with two of the largest colleges in Florida -- the University of Miami and the University of South Florida (USF).

Tags: Hennelly Tire, Sports sponsorships, Tire Choice

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