Is bad publicity better than no publicity? That is the question to be answered following the Feb. 5 Super Bowl, or, more specifically, the Bridgestone Super Bowl XLVI Halftime Show.
Tags: B.O.B., Madonna, NFL, Sports Marketing, Super Bowl
In a blog following the Super Bowl, Modern Tire Dealer Editor Bob Ulrich broke down Bridgestone Americas Inc.'s cost per minute during the game.
Tags: B.O.B., Dan MacDonald, Sports Marketing, Super Bowl
Bridgestone Americas Inc. spent a lot of money to be recognized at Super Bowl XLV on Sunday. Was it worth it?
Tags: Advertising, B.O.B., Bridgestone financials, Sports Marketing, Super Bowl
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Bridgestone Americas Tire Operations LLC will unveil two new Bridgestone brand commercials during the Super Bowl, which airs Feb. 7 on CBS.
Tags: Bridgestone Corp., Super Bowl
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