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<p>The Ascend is the first mass-produced tire utilizing orange oil technology, says King. It also is the first tire with orange oil manufactured in the U.S. (at Yokohama's Salem, Va., plant).</p>
February 9, 2012

Yokohama's King addresses pricing, the economy, and a new tire: the Avid Ascend

Price increases, raw material shortages and supply problems were major issues that confronted retail tire dealers in 2011, according to Dan King, senior vice president of sales and marketing for Yokohama Tire Corp.

Tags: Dan King, Earthquake, Orange oil, Raw material costs, Tire labeling, Touring tires, Yokohama Avid

February 8, 2012

Rohlwing represents TIA at tire labeling workshop

Kevin Rohlwing, senior vice president of training for the Tire Industry Association (TIA), participated in the recent Tire Fuel Efficiency (TFE) Workshop. Sponsored by the National Highway Transportation Safety Administration (NHTSA), the workshop was held Feb. 3, 2012, at the Federal Building in San Francisco, Calif.

Tags: Kevin Rohlwing, Larry Brandt, NHTSA, Tire Industry Association, Tire labeling

<p>"The economy will come back," said Kramer. "It will get better."</p>
January 31, 2012

7 megatrends from Goodyear's Rich Kramer

Rich Kramer left attendees at the 2012 Goodyear Dealer Conference something to think about. Seven things, to be exact.

Tags: Dealer meeting, Green, Rich Kramer, Tire labeling

January 24, 2010

Right around the corner: tire labeling law

The consumer tire labeling law is close to reality. Dan King, vice president of sales and marketing for Yokohama Tire Corp., says the cost to tire manufacturers will be enormous.

Tags: B.O.B., Dan King, NHTSA, Tire labeling

Manufacturers will be forced to rate the fuel efficiency of their passenger and light truck tires if a new NHTSA proposal becomes a rule.
June 23, 2009

More on NHTSA's tire fuel efficiency ratings proposal

Tire manufacturers will be required to rate the fuel efficiency of their tires if a newly published proposal by the National Highway Traffic Safety Administration becomes a rule.

Tags: Going green, Government regulations, National Highway Traffic Safety Administration, Rolling resistance, Tire labeling, Tire testing

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