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December 28, 2011

Yokohama will go all out in India

The Indian subsidiary of Yokohama Rubber Co. Ltd. will exhibit at the 2012 Auto Expo in New Delhi, India, Jan. 5-11. This will be the third time Yokohama India Private Ltd. will participate in the country's largest motor show, which is held every two years.

Tags: Motorsports, Trade show, Yokohama Advan, Yokohama Geolander, Yokohama Parada

October 24, 2011

Yokohama receives Japanese awards

Yokohama Rubber Co. Ltd.'s environmental efforts have been rewarded. Or should we say, "awarded."

Tags: Green, Truck tires, Yokohama Advan, Yokohama Zen

<p>Consumers drove on Advan Neova AD08 tires during a special Yokohama event.</p>
September 26, 2011

Ride and drive: Yokohama targets consumers

Yokohama Tire Corp. has been sponsoring ride-and-drive training programs for tire dealers for 20 years. Now, the Fullerton, Calif.-based tire manufacturer is looking at opening the event to consumers.

Tags: Sales and marketing, Theresa Palang, Yokohama Advan

June 12, 2011

A new kind of hybrid, a new kind of Yokohama tire

Yokohama Rubber Co. Ltd. has begun delivery of its premium comfort tire, the Advan dB, to Toyota Motor Corp. for the new hybrid Prius a (for alpha). The original equipment size is 205/60R16 92V.

Tags: Green, Hybrid, Low-Rolling Resistance, OE, Toyota Prius, Yokohama Advan

<p>Yokohama won a mobile marketing award for its iPad app.</p>
April 10, 2011

Come to ADDY: Yokohama wins app award

Yokohama Tire Corp. has captured a Silver ADDY Award for its Yokohama Tire Explorer iPad app, which was published on iTunes last month. The app won in the "Mobile Marketing" category of the regional competition.

Tags: Awards, Yokohama Advan, Yokohama Geolander

"We’re still struggling with... the escalating costs of raw materials and fill-rate problems."
March 3, 2011

Yokohama's Oishi addresses fill-rate issues, etc.

The economic downturn in 2008-2009 caused severe repercussions within the tire industry, including a major slowdown in production. That, in turn, led to a problematic fill rate situation in the year that followed.

Tags: Green, Raw material costs, Smartway, Takao Oishi, Yokohama Advan

February 25, 2011

Yokohama app is a 'Tire Explorer'

Yokohama Tire Corp.’s new iPad app, the "Yokohama Tire Explorer," was introduced at the recent Los Angeles Auto Show. It is available free on iTunes.

Tags: App, Green, Yokohama Advan, Yokohama Geolander

February 23, 2011

To Yokohama, BluEarth is green

Yokohama Rubber Co. Ltd. will promote its BluEarth series at this year's International Motor Show in Geneva, Switzerland. The show will run from March 3-13.

Tags: Green, Internationall Motor Show, Yokohama Advan, Yokohama Geolander

January 4, 2011

Audi OKs another OE fitment for Yokohama

The Yokohama Advan Sport is original equipment on the new Audi A7 Sportback. The premium luxury, four-door coupe will be fitted with size 265/35R20 99Y XL tires on the front and rear.

Tags: Green, OE, Yokohama Advan

December 11, 2009

Yokohama decides to display in Dubai

Yokohama Rubber Co. Ltd. will participate in the Dubai International Motor Show 2009, which will run from Dec. 15-Dec. 20 in Dubai, United Arab Emirates.

Tags: Dubai, Trade show, Yokohama Advan

July 2, 2009

Yokohama ADVAN selected for Mercedes C-Class

The Yokohama ADVAN Sport tire has been selected as original equipment for the Mercedes-Benz C-Class car in three sizes: 205/55R16 91V, 225/45R17 91W and 245/40R17 91W.

Tags: OE tire fitments, Yokohama Advan, Yokohama Rubber Co. Ltd.

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