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March 24, 2012

Yokohama recalls 6,254 Avid H4S tires

Yokohama Tire Corp. is recalling 6,254 AVID H4S tires, in size P215/60R15 93H, manufactured between Dec. 2, 2007, and Sept. 19, 2009.

Tags: NHTSA, Performance Tires, Recall, Yokohama Avid

March 14, 2012

Avid Ascend sizes matter to Yokohama

On March 1, 2012, the Yokohama Avid Ascend was launched nationwide in 45 T-, H- and V-rated sizes. The all-season touring tire was designed for a wide variety of vehicles from performance sedans to crossover vehicles and minivans.

Tags: Fred Koplin, Green, Low rolling resistance, Touring tires, Yokohama Avid

<p>Yokohama is backing the Home Team Pride promotion with posters.</p>
March 13, 2012

Yokohama re-ups with Houston's Rockets

Yokohama Tire Corp. is partnering with the National Basketball Association’s Houston Rockets for the second consecutive year.

Tags: NBA, Shawn Denlein, Sports Marketing, Yokohama Avid

<p>The Ascend is the first mass-produced tire utilizing orange oil technology, says King. It also is the first tire with orange oil manufactured in the U.S. (at Yokohama's Salem, Va., plant).</p>
February 9, 2012

Yokohama's King addresses pricing, the economy, and a new tire: the Avid Ascend

Price increases, raw material shortages and supply problems were major issues that confronted retail tire dealers in 2011, according to Dan King, senior vice president of sales and marketing for Yokohama Tire Corp.

Tags: Dan King, Earthquake, Orange oil, Raw material costs, Tire labeling, Touring tires, Yokohama Avid

<p>Yokohama Video No. 4: 'Tires 101' on YouTube.</p>
September 13, 2011

Yokohama adds Tires 101 to video series

Yokohama Tire Corp. has posted its fourth "Tire Tips" video on YouTube. The latest installment, called Tires 101, explains the difference between summer, winter and all-season tires.

Tags: Consumer Education, Fred Koplin, Video, Yokohama Avid, YouTube

<p>Angels fans at the April 12 game against Cleveland received a 50th anniversary Angels fleece blanket featuring a Yokohama logo.</p>
April 15, 2011

Yokohama jumps on the Angels' bandwagon

Yokohama Tire Corp. is helping the Los Angeles Angels celebrate the team's 50th anniversary with a year-long sponsorship.

Tags: Shawn Denlein, Sports Marketing, Yokohama Avid

The db Super E-spec was designed for hybrids.
August 26, 2010

Yokohama puts green technology to the test

Orange oil: It's what's for breakfast -- and tire construction. Yokohama Tire Corp. showcased the dB Super E-spec, which features environmentally friendly orange oil, In Denver, Colo., on Aug. 20.

Tags: Facebook, Green, Low rolling resistance, Yokohama Avid

August 21, 2010

B.O.B. blog researches low rolling resistance

It seems like every tire manufacturer is high on lower rolling resistance in a tire. Why not? At the very least, It's good for the environment.

Tags: Fuel efficiency, Green, Low rolling resistance, Yokohama Avid

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