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February 20, 2012

Geolander SUV: not quite ready for the U.S.

Yokohama Rubber Co. Ltd. will introduce its next-generation SUV tire in Europe in March. The Geolander SUV was developed based on the company's BluEarth technology.

Tags: Fuel efficiency, Geneva Motor Show, SUV tires, Yokohama Geolander

December 28, 2011

Yokohama will go all out in India

The Indian subsidiary of Yokohama Rubber Co. Ltd. will exhibit at the 2012 Auto Expo in New Delhi, India, Jan. 5-11. This will be the third time Yokohama India Private Ltd. will participate in the country's largest motor show, which is held every two years.

Tags: Motorsports, Trade show, Yokohama Advan, Yokohama Geolander, Yokohama Parada

<p>Yokohama won a mobile marketing award for its iPad app.</p>
April 10, 2011

Come to ADDY: Yokohama wins app award

Yokohama Tire Corp. has captured a Silver ADDY Award for its Yokohama Tire Explorer iPad app, which was published on iTunes last month. The app won in the "Mobile Marketing" category of the regional competition.

Tags: Awards, Yokohama Advan, Yokohama Geolander

February 25, 2011

Yokohama app is a 'Tire Explorer'

Yokohama Tire Corp.’s new iPad app, the "Yokohama Tire Explorer," was introduced at the recent Los Angeles Auto Show. It is available free on iTunes.

Tags: App, Green, Yokohama Advan, Yokohama Geolander

February 23, 2011

To Yokohama, BluEarth is green

Yokohama Rubber Co. Ltd. will promote its BluEarth series at this year's International Motor Show in Geneva, Switzerland. The show will run from March 3-13.

Tags: Green, Internationall Motor Show, Yokohama Advan, Yokohama Geolander

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