Visitors to Yokohama Tire Corp.'s LA Auto Show booth will have a chance to try the company's new, interactive iPad app, plus enter a drawing to win a tablet computer.
Tags: Smartphone apps, Yokohama Tire Corp.
Yokohama Tire Corp. will invest $13 million in its Salem, Va., plant to boost production of passenger and light truck tires.
Tags: Consumer Tires, Yokohama Rubber Co. Ltd., Yokohama Tire Corp.
Yokohama Tire Corp. has launched a new Web site based on its Yokohama ADVANTAGE Associate Dealer Program.
Tags: Program groups, Yokohama Tire Corp.
Yokohama Tire Corp. will raise its consumer tire prices up to 8%, effective Dec. 1, 2010. In-line adjustments will be announced later.
Tags: Price increases, Yokohama Tire Corp.
Yokohama Rubber Co. Ltd.'s new BluEarth AE-01 passenger tire has won the Good Design Award from the Japan Industrial Design Promotion Organization.
Tags: Going green, Good Design Award, Yokohama Tire Corp.
Yokohama Tire Corp. has unveiled an advertising push targeting commercial tire dealers, fleet owners and truck operators.
Tags: Medium truck tires, Retreads, Yokohama Tire Corp.
Yokohama Tire Corp. is kicking off its 2010 National Football League sponsorship program with its "Home Team Pride" jersey promotion, which runs from Sept. 1-Oct. 16.
Tags: Consumer Tires, Retail, Sports Marketing, Yokohama Tire Corp.
Dan Guiney, director of technical services for Yokohama Tire Corp., will discuss Yokohama's orange oil technology at the Tire Industry Association's Environmental Symposium, which will be held Sept. 30-Oct. 2 in Ocean City, Md.
Tags: Consumer Tires, TIA Environmental Symposium, Tire Industry Association, Yokohama Tire Corp.
Yokohama Tire Corp. has posted the third installment of its Tire Tips video series on YouTube.
Tags: Consumer Tires, Light truck tires, Yokohama Tire Corp.
Yokohama Tire Corp. reports that its AVID ENVigor tied for first place in the Tire Rack's recent high performance tire testing event.
Tags: Performance Tires, Yokohama Tire Corp.
Yokohama Tire Corp. has added two more National Football League teams to its sports marketing sponsorship program: the Denver Broncos and the Baltimore Ravens.
Tags: Sports Marketing, Yokohama Tire Corp.
Yokohama Tire Corp. will sponsor the Pebble Beach Concourse d'Elegance classic car show through 2016.
Tags: Yokohama Tire Corp.
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