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<p>Yokohama employees plant seedlings as part of the company's Forever Forest project.</p>
April 12, 2012

Yokohama's 'Forever Forest' effort branches out

Yokohama Tire Corp. planted 2,500 more tree seedlings at its manufacturing plant in Salem, Va., bringing the facility’s total to 6,800 seedlings in Yokohama’s ongoing global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.

Tags: Forever Forest, Going green, Yokohama

April 10, 2012

Yokohama plants earn safety, health certification

The Yokohama Rubber Co. Ltd. reports that three of its plants in Japan and China obtained JISHA (Japan Industrial Safety and Health Association) Standards Certification for Occupational Health and Safety Management System (OSHMS) in January 2012.

Tags: OSHMS, Plant Safety, Yokohama

February 29, 2012

Yokohama will participate in four race series during 2012

American Le Mans Series (ALMS) and GT Challenge (GTC) Class. This season, Yokohama will partner with Alex Job Racing and supply tires for team Lotus-AJR in the highly competitive ALMS GT Class.

Tags: American Le Mans Series, Lucas Oil Off-Road Racing Series, MSA GT3 Cup Challenge by Yokohama, SCORE International Off-Road Racing, Yokohama

February 14, 2012

Yokohama tops net income projections by 36.7%

For the fiscal period ended Dec. 31, 2011, the Yokohama Rubber Co. Ltd. posted net income of 11.6 billion yen on operating income of 26.3 billion yen and net sales of 465.1 billion yen. (The company has shifted to calendar-year fiscal accounting as of 2012 from its previous April-to-March accounting. That resulted in a one-time-only nine-month fiscal accounting period, and year-on-year comparisons are therefore unavailable.)

Tags: company financials, Yokohama

February 3, 2012

Yokohama to raise consumer tire prices

Yokohama Tire Corp. announced today it will increase prices by up to 8% on all of its consumer tires sold in the U.S., which include passenger, performance and light truck tires. The increase will go into effect March 1, with some in-line adjustments announced at a later date.

Tags: Price increases, Tire prices, Yokohama

<p>Andrew Briggs has been promoted at Yokohama to director of product planning.</p>
January 19, 2012

Yokohama makes management moves

Yokohama Tire Corp. (YTC) has announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.

Tags: Promotions, Yokohama

<p><span style="font-size: small;">Cameron Steele captured his first Lucas Oil race of the season at Glen Helen. Photo by Jon Lee<br /></span></p>
August 9, 2011

Yokohama-sponsored Cameron Steele Wins Lucas Oil Race

Chad George also takes first for tire maker at Glen Helen.

Tags: Cameron Steele, Glen Helen, LOORRS, Lucas Oil Off-Road Racing Series, SCORE, Yokohama, Yokohama Geolandar

May 18, 2011

Autopromotec presentation schedule announced

The exhibitor presentation schedule is now available for the 24th Autopromotec show in Bologna, Italy. The exhibition of the international automotive aftermarket will take place May 25-29, 2011.

Tags: Autopromotech, Axel, BC Battery Controller, Brecav, Federal Tyre, Symach Srl, Yokohama

April 14, 2011

Yokohama feathers nest with 'Duck, Duck, Goose'

Yokohama Tire Corp. (YTC) has a new high-powered, high-speed TV ad best described as "Duck, Duck, Goose" (DDG) for adults, the company says.

Tags: ultra-high performance tires, Yokohama

March 28, 2011

Yokohama to give away tires at trucking show

Yokohama Tire Corp. is giving away 101ZL premium steer tires and iPads each day at the Mid-America Trucking Show (MATS) in Louisville, Ky., March 31-April 2.

Tags: Truck tires, Yokohama

Jimmy Stephensen took his Discount Tire/Ironclad Nissan, outfitted with Yokohama Geolandar A/T-S tires to a third-place finish In the Pro Lite Unlimited class.
March 24, 2011

Yokohama sponsored drivers finish with three podiums

Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20.

Tags: Firebird Raceway, Geolandar A/T-S, Lucas Oil Off-Road Racing Series, Yokohama

Dan King, Yokohama senior vice president of sales and marketing.
January 20, 2011

Yokohama’s VP of sales outlines truck tire market

The commercial truck tire market rebounded strongly in 2010 according to Dan King, Yokohama senior vice president of sales and marketing, to the point that some companies faced fill rate problems as Yokohama’s business increased. He credits a strong 2010 to increased demand in 2009, when there was a reduction in inventory levels in the tire industry.

Tags: Dan King, Yokohama

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