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February 9, 2012

Maxxis continues support of baseball teams

Continuing its longtime support of major athletic competition, Maxxis International will sponsor the New York Yankees, Los Angeles Dodgers and Washington Nationals baseball teams for the 2012 season.

Tags: marketing, Maxxis, sports marketing

February 9, 2012

Zeon RS3-A is a Consumers Digest Best Buy

Cooper Tire & Rubber Co.’s Zeon RS3-A has been selected as a Best Buy by Consumers Digest.

Tags: Consumers Digest, Cooper Zeon RS3-A, Hal Gardner, UHP Tires

February 9, 2012

Garner is CMA’s new Regional Sales Manager

Double Coin Tires and China Manufacturers Alliance LLC (CMA) have added Les Garner to the position of Western Region Off-The-Road (OTR) Sales Manager.

Tags: Aaron Murphy, China Manufacturers Alliance, Double Coin Tires, Les Garner

February 9, 2012

Nokian debuts Rotiiva AT all-season SUV tire

Nokian Tyres Inc. says the new Rotiiva AT (All Terrain) all-season tire grips effectively both on and off the road. This sturdy, special tire guarantees optimal performance without compromising safety or driving comfort.

Tags: Juha Pirhonen, Light Truck Tires, Nokian Rotiiva AT, SUV Tires

February 9, 2012

Mickey Thompson Classic Big Rig wheel honored

Mickey Thompson Performance Tires & Wheels’ Classic Big Rig wheel is being recognized in the April, 2012 issue of Truck Trend Magazine.

Tags: Classic Big Rig Wheel, Ken Warner, Mickey Thompson, Truck Wheels

<p>The Ascend is the first mass-produced tire utilizing orange oil technology, says King. It also is the first tire with orange oil manufactured in the U.S. (at Yokohama's Salem, Va., plant).</p>
February 9, 2012

Yokohama's King addresses pricing, the economy, and a new tire: the Avid Ascend

Price increases, raw material shortages and supply problems were major issues that confronted retail tire dealers in 2011, according to Dan King, senior vice president of sales and marketing for Yokohama Tire Corp.

Tags: Dan King, Earthquake, Orange oil, Raw material costs, Tire labeling, Touring tires, Yokohama Avid

<p>Present at the Suppliers&lsquo; Day of the CLAAS Group celebration are (L to R) Michael Kohlem of CLAAS CSE, Jens Steinhardt and Andrew Mabin of Mitas, and Ruediger Mohr or CLAAS Group.</p>
February 9, 2012

Mitas farm tire recognized for innovation

Farm equipment manufacturer CLAAS Group recently recognized tire maker Mitas a.s., parent company of Mitas Tires North America Inc..

Tags: Agricultural Tires, Andrew Mabin, CLAAS Group, Farm Tires, Mitas CHO Tire

February 9, 2012

Apollo's 3Q sales rose 36% year-to-year

Apollo Tyres Ltd. recorded net income of 980 million rupees on consolidated net sales of nearly 32.3 billion rupees for the third quarter ended Dec. 31, 2011. That compares to profit of 23.7 billion rupees for the same period a year ago.

Tags: Apollo financials, Onkar Kanwar, Truck tires

February 9, 2012

Cooper will reveal 4Q results on Feb. 27

Did Cooper Tire & Rubber Co. feel the effects of the lockout at its tire plant in Findlay, Ohio, in the fourth quarter? Find out on Feb. 27, when Cooper says it will announce its 4Q and year-end 2011 financial results before the market opens.

Tags: Cooper financials, Plants, USW

February 8, 2012

New book tells Discount Tire founder’s story

Michael Rosenbaum’s “Six Tires, No Plan” provides an in-depth and personal look at the pitfalls and triumphs of Bruce Halle, founder and chairman of Discount Tire Co. Inc.

Tags: Bruce Halle, Discount Tire, Michael Rosenbaum, MTD 100, Six Tires No Plan

<p>Name the TrukFix mascot, win an iPad 2.</p>
February 8, 2012

Name Continental's TrukFix program mascot

TrukFix, Continental Tire the Americas LLC’s emergency road service hotline and assistance program for commercial tire national account customers, recently underwent a series of strategic enhancements that will provide better customer service, communication and reliability when commercial drivers need assistance, says Clif Armstrong, director of truck tire marketing for the Americas.

<p>Bridgestone supplied mini-flashlights to every fan for use during the Bridgestone Super Bowl XLVI Halftime Show.</p>
February 8, 2012

Did Bridgestone get flipped off post Super Bowl?

Is bad publicity better than no publicity? That is the question to be answered following the Feb. 5 Super Bowl, or, more specifically, the Bridgestone Super Bowl XLVI Halftime Show.

Tags: B.O.B., Madonna, NFL, sports marketing, Super Bowl

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