January 12, 2009

Michelin introduces energy-saver all-season tire

Michelin North America Inc. will unveil its Michelin Energy Saver All-Season tire at the 2009 North American International Auto Show (NAIAS) the week of Jan. 17-25, 2009.

The tire is designed to provide performance without compromise. Low levels of rolling resistance -- the lowest in a Michelin all-season tire -- were engineered with "exceptional" tread life, wet braking and all-season performance. It will be targeted at consumers with passenger car vehicles who drive less than 10,000 miles per year and appreciate the environmental benefit of the Energy Saver All-Season tire.

"During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment," says Florent Menegaux, president of Michelin's worldwide passenger car and light truck tire business and a member of the Michelin Group Executive Council.

The Michelin Energy Saver All-Season tire will launch with Michelin's "Green X" symbol on the sidewall. Michelin has displayed the Green X label on the sidewalls of its energy efficient tires since 1992.

Another energy-efficient product being launched this year -- also with Michelin's Green X marking -- is the latest generation of the Michelin HydroEdge.

The HydroEdge is marketed as a premium passenger with a 90,000-mile limited tread wear warranty. It features the company's EnergySaver Construction technology, and is more fuel-efficient than the previous generation, according to Michelin.

Michelin has displayed the “Green X” label on the sidewalls of its energy efficient tires since 1992. It is a visual way to signal to consumers a tire that reduces fuel consumption, while delivering exceptional mileage and enhanced safety attributes.

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