Toyota picks Goodyear Fuel Max for Prius

Goodyear Tire & Rubber Co.'s Assurance Fuel Max passenger tire (size P195/65R15) has been chosen to be standard equipment on the 2010 Toyota Prius.

"The selection...follows earlier announcements of the tire also being chosen for the 2010 Ford Fusion S and the exclusive fitment for the 2011 Chevrolet Volt," say Goodyear officials.

The Assurance Fuel Max contains a "fuel-saving tread compound that helps reduce energy loss as the tire rolls." It also contains Wet and Dry Tread Zones for all-season traction.

The Wet Tread Zone sports dual Aquachannel grooves for water evacuation, while the Dry Tread Zone "helps enhance handling and grip for confident maneuvering on dry pavement."

Related Topics: Going green, Goodyear Tire & Rubber Co., Passenger tires

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