Continental extends soccer sponsorship

Continental AG has expanded is sponsorship of world soccer events through the 2014 World Cup, which is scheduled to be held in Brazil.

Continental is sponsoring this year's World Cup, which will be held in South Africa.

"As a central communications platform, pro soccer has been shown to be extremely useful in enhancing brand awareness in our core markets and in contributing to a steady strengthening of our premium Continental brand's market position," say Continental officials.

Related Topics: Continental AG, FIFA World Cup, Sports Marketing

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