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April 18, 2010

Shocks/struts: $1.5 billion in sales

Independent tire dealers in the United States performed more than 4.5 million shock/strut jobs representing more than $1.5 billion in sales in 2009.

The 2009-2010 Modern Tire Dealer Automotive Service Survey breaks down shock/strut replacement service per store. The service represents 9% of all automotive service dollars.

Seventy-six percent of the respondents performed this service, broken out per location as follows:

Average ticket price per job: $340.61

Average number of jobs per month: 13

Average yearly sales: $53,135

Average profit margin: 48%

Annual profit per location: $25,505

The MTD Automotive Service Survey breaks down the various service segments so that you have a benchmark to which you can compare your own dealership's performance.

It covers everything from air conditioning service to suspension work. Previously, we addressed engine diagnostics, exhaust service, brake service, battery/electrical service, air conditioning and chassis/suspension service.

For more survey information, check out January's Modern Tire Dealer Facts Issue online!

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