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August 25, 2010

Alignment service: $1.3 billion in sales

Independent tire dealers in the United States performed close to 16 million alignment jobs representing more than $1.3 billion in sales in 2009.

The 2009-2010 Modern Tire Dealer Automotive Service Survey breaks down alignment service work per store. The service represents 7.9% of all automotive service dollars.

Seventy-seven percent of the respondents performed this service, broken out per location as follows:

Average ticket price per job: $83.89

Average number of jobs per month: 60

Average yearly sales: $60,401

Average profit margin: 69%

Annual profit per location: $41,677

Automotive service accounts for 41% of the average tire dealer's sales volume. The MTD Automotive Service Survey breaks down service bay usage even further so that you have a benchmark to which you can compare your own dealership's performance.

It covers everything from the average number of bays and technicians per dealership to what services are being perfomed in those bays -- even the types of equipment dealers intend to buy or lease this year.

Want to know the average and median profit margins for various automotive services? We've got that, too.

We already have addressed engine diagnostics, exhaust service, brake service, battery/electrical service, air conditioning, chassis/suspension, shocks/struts, cooling system and oil and lubrication service on our Web site, www.moderntiredealer.com, and in our bi-weekly "Auto Service News & Best Practices" e-newsletters.

For more survey information, check out January's Modern Tire Dealer Facts Issue online as well!

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