Yokohama kicks off 'Home Team Pride' promotion

Yokohama Tire Corp. is kicking off its 2010 National Football League (NFL) sponsorship program with its "Home Team Pride" jersey promotion, which runs from Sept. 1-Oct. 16.

Tire dealers in specific markets will offer free, official replica team jerseys to every customer who buys any four Yokohama tires. The teams involved in the promotion include the Dallas Cowboys, Denver Broncos and Baltimore Ravens.

"This is the fourth consecutive year we're partnering with the NFL," says Shawn Denlein, Yokohama director of sales, Consumer Products.

"Everyone's ready for football season, and once again we expect it to help highlight our line-up of tires. Promotions such as the 'Home Team Pride' jersey campaign have proven to be a huge hit with our dealers and their customers."

Related Topics: Consumer tires, Retail, sports marketing, Yokohama Tire Corp.

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