Hankook announces associate dealer program

Code named "The One," Hankook Tire America Corp.'s associate dealer program is set to launch April 1, with sign-ups taking place in February and March. Run-flat tires also are coming to America.

Using a record $1 billion sales year in the U.S. for 2011 as a backdrop, Hankook Tire told its dealers at its annual Partner's Day meeting in Punta Cana, Dominican Republic, that it is launching an associate dealer program.

The program is due to launch April 1, 2012, with sign-ups taking place in February and March. Dealers were told that accrued coop funds would be utilized to help provide marketing support at the retail dealer level. There will be three different levels of support, based on sales volume and product pattern sales for associate dealers.

Associate dealer incentives for the program will include travel awards and promotional incentives. Distributors will benefit due to increased brand awareness at the retail store level, increasing premium product sales and being able to utilize motivational tools for the dealers to sell more Hankook tires, Hankook dealers were told.

The program will have its own website that will allow distributors to monitor their associate dealers' progress toward goals.  The site wil also feature an on-line training component and product information.  Dealers can receive POS materials as well as use the site's built-in ad builder.

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