Of the four Super Bowl halftime shows Bridgestone has sponsored, which one was the most entertaining?
Black Eyed Peas(19%)
The Who(22.8%)
Bruce Springsteen and the E Street Band(36.7%)
Tom Petty and the Heartbreakers(21.5%)
Who will come out the big winner in Super Bowl XLV on Feb. 6?
Green Bay Packers(31.7%)
Pittsburgh Steelers(36.6%)
Black Eyed Peas(24.4%)
Bridgestone Americas(7.3%)
What gift best describes your tire sales over the holidays?
Monopoly(12.8%)
Nintendo Wii (as in "Wheeeee!")(42.6%)
Fisher-Price Laugh & Learn (12.8%)
Stinky the Garbage Truck(17%)
Coal(14.9%)
What color best describes Black Friday for you this year?
Black Friday(30.8%)
Charcoal Friday(19.2%)
Gray Friday(23.1%)
Red Friday(26.9%)
Is being environmentally friendly important?
No. Consumers don't care(27.1%)
Yes. Consumers care(29.2%)
No. Lead is not dead (4.2%)
Yes. Green is the new black(27.1%)
Maybe(12.5%)
Do you ever read the disclaimer information in a tire ad?
Yes -- it's important(39.5%)
No -- it's not important(23.3%)
No -- it's consumer-oriented(25.6%)
Yes -- I'm anal(11.6%)
Of the Big 3 truck tire brands, which is the MOST retreadable?
Bridgestone(35.2%)
Michelin(31.5%)
Goodyear(18.5%)
They are equally retreadable(14.8%)
What were your first-half 2010 sales like?
Up, customers are buying tires again(40.9%)
Up, thanks mainly to automotive service(15.9%)
Even, customers are still holding on to their money(25%)
Down, even worse than last year(18.2%)
If it was up to you, how soon would you ban lead wheel weights in your shop?
Immediately(39.2%)
One year(7.8%)
Two years(5.9%)
Three years(0%)
Never(47.1%)
How important is low rolling resistance to your tire-buying customers?
Very important(12.2%)
Somewhat important(20.3%)
Not very important(28.4%)
It never comes up(39.2%)
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