Bosch says the hand actuated bead breaker in its TCE4275 swing arm tire changer gives technicians more control when unseating beads that are close to the plastic cladding.

Clad wheels: Handle with extreme care

Clad wheels require extreme care during mounting and balancing. Without it, a dealer will pay the ultimate price: replacing the wheel. Some dealers are acutely aware of the latest market trend affecting mounting and balancing.

The training is interactive inside Bosch’s Xperience Mobile Tour truck, where technicians enter a virtual reality garage to learn how to service GDI engines.

Virtual reality is used to train techs to service GDI engines

Gasoline Direct Injection (GDI) technology is not new, but technicians are beginning to see more of it as car manufacturers add more GDI-equipped vehicles to their product lines. Robert Bosch LLC says in 2015 37% of new vehicles will feature GDI technology. By 2020, 49% of all new vehicles will have GDI engines. Bosch projects it will have 56% OE market share in GDI technology in 2017.


Autopilot tire program

"We are tire DEALERS, not INSTALLERS.” Those were the words written on our website by a tire dealer when Goodyear Tire & Rubber Co. announced it was selling tires online. And yes, as the capital letters signify, he was yelling. He was angry.

“Nobody works for me,” says Benton, 60. “They work with me as a team. I say that and I mean that.”

No one works for Ricky Benton

Even though there are 525 people on the Black’s Tire Service Inc. payroll, owner Ricky Benton says not a single one of those people works for him.


Tire registration: voluntary or mandatory? Readers respond

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “What are your thoughts on tire registration? Do you believe it should be made mandatory or remain voluntary?” Here are some of their responses

Figure 1: Removing the tire pressure sensor.

TPMS: Subaru Legacy and Outback 2005-2013

The tire pressure monitor system (TPMS) on the 2005 – 2013 Subaru Legacy and Outback checks the tire pressures of all four road wheels when the vehicle is driven at speeds above 25 mph (40 km/h), and warns in the event of a loss of pressure by means of a low tire pressure warning light.

Mike Fox says fewer consumers are walking in the door and relying solely on a dealer’s expertise when buying tires. With that in mind, marketing your business is critical.

Tire Pros University

Tire Pros is taking its marketing training on the road, meeting with its network of independent tire dealers for eight hours of discussion and data sharing during its Tire Pros University (TPU) summer classes.

For consumers shopping for all-season tires with maximum tread life, Michelin’s lineup now includes the Defender LTX M/S, with fitments for 1/2- and 3/4-ton pickups, plus crossovers and SUVs.

Michelin replaces the LTX M/S2

The newest tire in Michelin North America Inc.’s fleet isn’t designed to be an original equipment star. But that’s not to say the tire manufacturer isn’t expecting big things from the Defender LTX M/S. Michelin believes the Defender LTX is destined to become its top selling light truck tire — in part because it’s replacing the company’s current No. 1 LT tire.

Ricky Keith operates the presses. A second tire plant was built in Unicoi, Tenn., in 1996.

Mateer to the rescue

McCreary Tire & Rubber Co. found itself at a crossroads in the early 1980s. The tire company founded by Harry McCreary in 1915 was in dire straits financially after more than 60 years of success. Bankruptcy was perhaps the most logical course of action.


Bob's Headshot

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993.
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