The retail business may be the foundation, but Point S Battle Mountain Tire and Auto Service wants to expand its commercial footprint. That means hauling tires to its customers’ locations or work sites is a regular task.
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From Miner to Tire Dealer

Walt Holland comes from a family of miners. Growing up he worked in the uranium mine his father owned, and he went on to spend 30 years working in Nevada’s gold, silver and copper mines. He eventually became a mine operations manager for Newmont Mining Corp., one of the largest mining companies in the U.S.

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Pinpointing the Modern M/T Tire Customer

In our August cover story we analyzed the growth of the M/T tire market — 19 manufacturers have released 11 new tires in the last two years. Here’s a roundup of their latest offerings, plus their answers to an important question: Which consumer are you trying to reach? Are these tires for the enthusiasts seeking adventures, or their buttoned-down brethren chasing a certain look? Or both?

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Going From 'Surviving' to 'Much Improved'

Situation: Milt Average, owner of Middleroad Tire, grew increasingly disappointed in the performance of his company. His five-store dealership had produced profits in the 2% to 4% range five years in row. But the most recent year showed a profit below 2%, creating real concern. Milt was determined to go from “fair” to much better results.

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TPMS: Volkswagen Passat 2012-2017

The tire pressure monitoring system (TPMS) in the 2012-2017 Volkswagen Passat is the indirect type, and is included in the software of the anti-lock braking system (ABS) control module.

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Demand Trends Continue to Gradually Improve After Challenging Start

According to the results of our survey, demand for passenger and light truck replacement tires improved in August. The latest performance marks the fourth consecutive month of healthier, albeit far from strong, trends after a very challenging start to the year. Anecdotal commentary from dealers indicates that demand was fairly steady throughout the month.

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