Article

Demand Trends Continue to Gradually Improve After Challenging Start

According to the results of our survey, demand for passenger and light truck replacement tires improved in August. The latest performance marks the fourth consecutive month of healthier, albeit far from strong, trends after a very challenging start to the year. Anecdotal commentary from dealers indicates that demand was fairly steady throughout the month.

Article

‘We’re Selling Online!’ Goodyear’s Strategy Has Not Been a Game Changer

This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.

“Sumitomo has always been known as a very good performing, consistent program,” says Bill Dashiell, senior vice president of TBC’s Commercial Tire Division.
Article

Commercial Tire Strategy: TBC Relies on its Numerous ‘Controlled’ Brands

The TBC Purchasing Group is responsible for the acquisition of all goods for resale by the sales channel of TBC Corp. As a result, Bill Dashiell, senior vice president of the group’s Commercial Tire Division, not only serves as a commercial tire marketing manager, but also acts as a liaison to the TBC Wholesale Group.

Article

Pre-employment Drug Testing Helps Prevent Problems, Dealers Say

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Last month we asked, “Is drug testing part of your hiring process? How much of a problem is drugs in your workplace? If you discover one of your employees has a drug problem, what do you do?” Here are some responses.

Figure 1: Locating the TPMS reset switch (2008-13).
Article

TPMS: Toyota Highlander 2008-2017

The tire pressure monitoring system (TPMS) of the 2008–2017 Toyota Highlander and Highlander HV is designed to provide warning when the tire inflation pressure of one or more road tires is low.

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