When I was young and running a group of retail stores, I had a mentor who used to tell me, “There are only two problems you can have in a tire store. “One, you don’t have enough cars, or two, you’re not working the cars you have.”
Not all of Chip Wood’s tire customers were happy with the service at Tire Discounters in 1997. By most accounts, the company was a success, with 10 stores throughout the Cincinnati, Ohio, area.
Even with a team of 25 engineers and $2 million worth of tire testing equipment in place, there is a lot of space to fill at Kenda Rubber Industrial Co.’s new technology center in Green, Ohio. Tom Williams, Kenda’s vice president of engineering, is planning to add more engineers and equipment to the 50,000-square-foot facility.
Sears Holdings Corp. is lending its iconic DieHard brand to tires. Beginning this month the DieHard Silver Touring A/S will be sold in 36 T-rated sizes at all 650-ish Sears Auto Centers across the U.S. And there are more DieHard tire lines on the way, says Tom Park, president of the Kenmore, Craftsman and DieHard brands division for Sears.
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “What security measures do you have in place to keep your business, yourself, your employees and your customers and their vehicles safe from people who intend to do harm?” Here are some of their responses.
The tire pressure monitoring system (TPMS) notifies the driver when a significant loss of tire pressure occurs in any of the four tires. The system uses the powertrain control module (PCM), body control module (BCM), instrument panel cluster (IPC), driver information center ( DIC), a radio frequency (RF) transmitting pressure sensor in each wheel/tire assembly, and the serial data circuit to perform the system functions.
Tire manufacturers from around the world have long been criticized for not paying enough attention toward how their products are presented and sold to the end user by tire dealers. However, recently I have heard about an enterprising scheme in Europe that just may change this perception and attitude in the future.
There is no record of the first sales transaction. Perhaps it involved one caveman selling a loin cloth to another caveman. If so, I’ll bet it was advertised as “extra soft.” That’s called salesmanship!
According to the results of our survey, demand for replacement tires decreased slightly in May. Indeed, from a volume standpoint the dealers reported they sold 0.6% fewer tires in May on a year-over-year basis, following a 0.2% decrease in April and a 0.1% decrease in March.
With 2,800 company-owned stores between them, two of the world’s largest tire makers are making big investments in their retail spaces. They’re experimenting with everything from store design and vehicle check-in procedures to finding the best employee uniforms and coffee machines for customer waiting areas.
How tweet it is.” Wasn’t that the famous line from Jackie Gleason? He actually said, “How sweet it is,” although tweeting can be pretty sweet.
Have you ever watched someone try to change a habit? It is a difficult journey for one person to change something about themselves.
This article is about two things, when to focus, and how to focus! It’s not the output, but the outcome.