General dealers from five continents celebrated the brand’s 100th anniversary in style. Here, Mark Marrufo from Discount Tire prepares to go off-roading.

General Brand is 100 Years Old!

What better way to celebrate your 100th anniversary than to bring your top tire dealers to Las Vegas for a four-day, event filled weekend? That’s what Continental Tire the Americas LLC did recently in honor of the General brand.

This 1910 Buick Model 10 Surrey was a typical customer’s vehicle in writer R.E.. Wilson’s era.

14 Points of Salesmanship

How many points of salesmanship are there? Given the seemingly countless number of sales scenarios you and your staff may experience, determining an exact number is unlikely.

Mike Upton heeded the advice of his 20 Group leaders and took his time to prepare his company for sale so that he could get top dollar for his four-store dealership.

How to Get Top Dollar for Your Business

Out of the clear blue sky one day earlier this year, Mike Upton, owner of Upton Tire Pros, received an offer from Express Oil Change & Service Center LLC to buy his four-store dealership in central Mississippi.

A two-step cooling system recharge kit is just one of a wide variety of vehicle service kits available from Penray.

Opportunities to Add Sales are in the Chemicals Under the Hood

Cold weather brings with it opportunities for add-on sales all around the vehicle. For example, sales of winter tires give dealers a chance to inspect brake, chassis, suspension and exhaust systems while the car is on the lift. Windshield wipers for winter also cater to the season.

Freda Pratt-Boyer, senior auditor for Purcell Tire & Rubber Co., will step down as president of the Tire Industry Association at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas.

Inspiration and Empowerment

Freda Pratt-Boyer reviews progress in legislation, retreading and women’s issues as her year as president of TIA comes to a close.

Glen Nicholson says he is looking forward to “continuing TIA’s great work in the areas of training and government affairs to provide ever-increasing value to our members.”

Glen Nicholson Takes the Wheel at TIA

Incoming Tire Industry Association (TIA) President Glen Nicholson is the senior director of retail training for TBC Corp. He was born in Newport News, Va., and because his father was in the Navy, he grew up near military bases in Virginia, Florida and California.

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