Big O Tires LLC franchisees celebrated growth in all business metrics at their annual convention April 4-5, 2017, in San Diego, Calif.
No service elicits more positive and negative feedback from our readers than filling tires with nitrogen. Modern Tire Dealer has written on the subject for decades, yet nitrogen still has its detractors.
Back in 1967, our November cover featured Gulf Oil Co.’s attempt to test market nitrogen inflation at 41 of its stores in Houston, Texas. Its supplier, Big Three Industrial Gas & Equipment Co., charged $6.75 for a 300-cubic-foot bottle of nitrogen. Gulf Oil charged its customers $1 per tire.
(Jerry White, chairman emeritus of White Tire Supply Inc. in Beaumont, Texas, says he pays $23 for a 230-cubic-foot cylinder of nitrogen.)
And how can we forget the “nitrogen tire car” that was displayed at the NTDRA trade show in 1996? The car was driven 33,000 miles through 15 countries from Brazil to the United States (though when one of the tires had a blowout, it was replaced with one filled with air).
Not until July 2004, however, did we start to look at the possibility of nitrogen fill becoming a mainstream automotive service.
Since then, we’ve written at least one story a year on the topic. We have approached it from every conceivable angle, from why it works to how it is marketed.
Nitrogen people, tire dealers and, yes, even we have made many claims in those stories. Our most recent anti-nitrogen e-mailer simply said we have failed to present both sides of this issue.
Today, nearly one third of independent tire dealers offer nitrogen. In our “2008 Nitrogen Inflation Service Survey,” 89.2% reported they charge at least $1 per passenger tire for the service; 80% charge $5 or more per tire. For light truck tires, 94% of the dealers charge at least $1 per tire, and 80.1% charge at least $5.
Tire Discounters Inc., the 14th largest independent tire dealer in the United States, only offers nitrogen as a tire fill.
So, are the claims we have written about valid, or are we in for claims adjustments? Are we following our Mission Statement, which requires us to help you run your businesses more profitably? Here’s a time line of a representative sample of MTD’s stories, what was said, and if the claims were justified.
July 2004: “Nitrogen: no, niche or now?” The use of nitrogen instead of compressed air was being considered by some “pretty heavy hitters” at the time, including Dunn Tire LLC, Conrad’s Total Car Care & Tire Centers and the Zurcher Group. Tire Discounters and Costco Wholesale already were on board.
“Time will tell if it’s a fad, but there are a lot of pluses in nitrogen’s favor — and few minuses,” we wrote.
CLAIM: Tires hold their psi longer with nitrogen than air. This is true, although we said that was because nitrogen has more mass than air. As Dr. Ray Bergstra, armed with his Ph.D. in chemistry, informed us after the fact, nitrogen has slightly less mass than air. It diffuses through tire walls more slowly because it has larger molecules.
A University of Bologna study concluded that tires inflated with nitrogen lose pressure at a slower rate than a tire inflated with air, 1.6% over the course of a month versus 3%. According to the results of a 12-month test of H- and V-rated all-season tires conducted by Consumer Reports, tires filled with 95% nitrogen lose psi at a slower rate than tires filled with air. Over a 12-month period, the average loss in the nitrogen-filled tires was 2.2 psi, compared to 3.5 psi for the air-filled tires.
(In the Consumer Reports test, the tires were placed outdoors; an engineer told us that everything being equal, the rate of loss in stand-alone tire and wheel packages versus tires in use would be about the same.)
CLAIM: Nitrogen runs cooler than air. False. The temperature of nitrogen gas doesn’t fluctuate, which helps the pressure stay more consistent. As a result, the tire runs cooler because it remains properly inflated. This is one of the reasons that aircraft and racing tires use nitrogen.
CLAIM: Nitrogen drastically reduces oxidation on the rim and inner-liner because oxygen is almost totally eliminated from the mix. This is true. Air is made up of about 78% nitrogen, 21% oxygen and 1% argon and other inert gases. The more oxygen you replace with nitrogen, the less oxidation.
Less oxidation and moisture helps the tire last longer.
CLAIM: Tire life can be increased by up to 26%. The number is just a little high, based on the Bologna study. “If the oxygen concentration inside the tire is reduced by 6%, the life of the... car tires (is) increased by 22%.” The use of 99.9% nitrogen increased average tire life by 25%.
In a nutshell, nitrogen keeps the tire properly inflated longer than air, which leads to less rolling resistance, which leads to greater fuel economy and extends tire life.
August 2005: “More than a passing fad.” Although radio personalities Click and Clack talked about the advantages of nitrogen, they ultimately concluded that “none of these advantages are important to the average driver.” Dunn Tire Chairman Randy Clark was among four dealers who disagreed with that theory.
“If you maintain air pressure all the time, the benefits of nitrogen diminish,” said Clark. “But the average customer doesn’t do that.”
Of the more than 5,500 vehicle tire pressures checked by the Rubber Manufacturers Association (RMA) as part of its “2009 Tire Pressure Survey,” 91% had at least one improperly inflated tire, and 19% had at least one tire under-inflated by 8 psi.
The use of nitrogen is not a replacement for regularly checking tire pressure, and all nitrogen suppliers readily admit that. However, it is not realistic to believe that the majority of car owners will change their driving habits anytime soon, given RMA research.
CLAIM: Filling a tire with nitrogen “is no more difficult than filling a tire with air,” said one dealer. It may not be more difficult, but it definitely takes more time because of the purging.
If a nitrogen generator fills a tire with, say, 95% nitrogen, that doesn’t mean it has 95% nitrogen in it when the desired psi is reached. Even when flat, the tire contains air. For a 95% concentration of nitrogen, it typically takes two purges at a higher concentration.
What purity level will give you the benefits of nitrogen? Industry participants are still debating that issue.
The Get Nitrogen Institute (www.getnitrogen.org) says 93% nitrogen in the serviced tire is enough to gain the benefits of nitrogen inflation. Others put the minimum at 95%. One engineer with whom we talked said it has to be 99% pure or the benefits will be minimal at best.
A study by Ford Motor Co. found that the use of a high purity level of nitrogen in tires can “significantly” slow down or even halt tire aging compared to air-filled tires. In “Effects of Nitrogen Inflation on Tire Aging and Performance,” authors John Baldwin, David Bauer and Kevin Ellwood tested tires filled with air, 96% nitrogen and 99.9% nitrogen. They wrote that the performance results at 96% were not substantially different than at 99.9%.
“This is important for the average consumer because the need to purge existing tires completely of air before filling with nitrogen may not be necessary,” they concluded.
We also addressed myths and misconceptions about nitrogen that we had come across.
CLAIM: Nitrogen inflation equipment produces 100% nitrogen. False. We wrote that to get an efficient source of close to 100% nitrogen without using bottled nitrogen, filtration systems would have to be quite large. Plus, the compressor needed to pull the nitrogen out of the air would have to run longer, which would lengthen the time to provide the service. The realistic industry target for nitrogen inflation generators is anywhere from 95% to 98%. And again, the tire has to be purged of as much air as possible to get that level of purity in the tire.
July 2007: Nitrogen pioneer. Olin Mott, owner of Olin Mott Tire Co in Tampa, Fla., was promoting nitrogen use in his ads in 1963. He didn’t charge for it then, and builds the cost into the tire now. His 1963 article had three claims.
CLAIM: “Nitrogen is a known coolant.” Well, liquid nitrogen is. And nitrogen condenses into a liquid at minus 320.4 degrees Fahrenheit (minus 195.8 degrees C). As we mentioned earlier, it helps the tire run cooler by keeping it properly inflated longer than air.
CLAIM: “Properties of nitrogen minimize deterioration of rubber and tire cords.” If the purity of nitrogen in the tire is high enough, yes. In the Ford study, the authors concluded that “the oxidation of the steel-belt rubber is truly driven from the contained air pressure inside a normal passenger or light truck tire.”
CLAIM: “Nitrogen is used in airplane and racing tires.” This is still true of both, which feature high psi requirements.
May 2008: “Inflation proclamation.” The story addressed how to let your customers know you offer nitrogen, and how to convince them to pay for it. It “is not going to sell itself,’ said Terry McCune, Big O Tires Inc. in Livermore, Calif. The key was being relentless in informing his customers that he offered the service.
CLAIM: “For customers who drive a lot, nitrogen makes a big difference in their pocketbooks,” said McCune, who uses ready-made tools like fuel savings calculators on various Web sites, including www.getnitrogen.org). We checked out three such calculators, one from a supplier, one from a dealer and one from www.getnitrogen.org. We put in these numbers:
Miles driven per year: 15,000
Average cost of gas/gallon: $3.60
Average miles per gallon: 20
The savings in annual fuel costs because of the improved mileage was 3.3%, 3.6% and 5.5%, respectively. That, of course, is assuming that the air pressure is not checked regularly.
The average fuel savings by using nitrogen, all things being equal, is about 3.3%, according to the Get Nitrogen Institute, www.fueleconomy.gov and a Canadian study of trucking fleets conducted by a nitrogen tire inflation equipment supplier.
The U.S. Department of Energy and U.S. Environmental Protection Agency estimates that for every 1 psi drop in tire pressure, there is a 0.3% drop in gas mileage.
In summary, the benefits of nitrogen over air in a tire are valid, based on our research.
The degree of benefit to the consumer depends on the percentage of nitrogen in the tire (remember, the existing air in the tire will dilute any concentration of nitrogen pumped into it), but there are a lot of measurable benefits.
A tire that remains properly inflated longer deflects less than an under-inflated tire, which helps it run cooler, wear evenly and roll more freely. The result is increased tire life and improved fuel economy.
In addition, less oxygen leads to less oxidation and moisture. That, in turn, helps reduce wheel corrosion and tire structural integrity degradation. ■
Big O Tires LLC franchisees celebrated growth in all business metrics at their annual convention April 4-5, 2017, in San Diego, Calif.
The nation’s largest network of independent tire dealers increased overall passenger and light truck tire unit sales in 2016 by 7.8% and same-store sales by 5.5%. With a net gain of 44 new Tire Pros stores last year, Ron Sinclair reminded dealers, “We have power!”
The tire pressure monitoring system (TPMS) on 2007 to 2016 GM/Cadillac Escalade Series system uses the remote control door lock receiver (RCDLR), body control module (BCM), four radio frequency (RF) transmitting pressure sensors, and the serial data circuit to perform the sensor learn mode functions.
The new BFGoodrich Winter T/A KSI from Michelin North America Inc. is designed for passenger and crossover utility vehicles (CUVs) in the Canadian market.
Registration is open for ASA Automotive Systems Inc.’s 2017 Software User Conference and Info Expo in St. Louis, Mo., scheduled for April 30 to May 2.
Bosch Automotive Service Solutions has released Bravo 2.9, the latest update to its diagnostics software for the OTC Encore professional scan tool.
Women in Auto Care, formerly the Car Care Council Women’s Board, has released a new website as part of its recent rebranding initiative.
The RNR Tire Express & Custom Wheels (RNR) franchise has added three digital platforms designed to increase lead generation, store traffic and quote assessments for franchise owners.
The new ultra-high performance (UHP) Advan A052 is Yokohama Tire Corp.’s latest street-legal and race-ready tire.
As the market for CUVs, SUVs and pickups continues to expand, Cooper Tire & Rubber Co. is updating its product lineup with the new Evolution H/T all season highway tire. It replaces the Discoverer H/T.
Bridgestone Americas Inc. celebrated the completed renovation of its Data Center in Akron, Ohio, with a grand re-opening and ribbon cutting ceremony.
The annual Geneva Motor Show in Switzerland is primarily a high profile car show presenting the very latest automotive technical advancements. It is also increasingly becoming a popular event in terms of tomorrow’s tire innovations, and once again most of Europe’s leading tire manufacturers were exhibiting this year.
The sales counter just moved. Well, it didn’t “just-move,” it’s been moving. In my early days of selling tires at retail, it all happened in a small area at the store known as the sales floor. Consumers called or visited the store where the initial details of a potential sale were discussed. Today, the initial discussion is digital. The salesperson at the store had a great deal of control because the product and pricing information resided with the salesperson at the store. Today, there’s plenty of product and pricing information available to the consumer before they call or visit.
The new ultra-high performance Advan A052 is part of Yokohama Tire Corp.’s Spring Getaway promotion, which rewards consumers with a choice of a 2016-2017 Chelsea Football Club (FC) jersey or a $60-$80 Visa prepaid card for purchases of select tires.
Hankook Tire America Corp. has hired a general counsel and public relations manager. Both are based at the company’s U.S. headquarters in Nashville, Tenn.