Another online seller has launched a tire installation network in the U.S. — eBay Motors.
No service elicits more positive and negative feedback from our readers than filling tires with nitrogen. Modern Tire Dealer has written on the subject for decades, yet nitrogen still has its detractors.
Back in 1967, our November cover featured Gulf Oil Co.’s attempt to test market nitrogen inflation at 41 of its stores in Houston, Texas. Its supplier, Big Three Industrial Gas & Equipment Co., charged $6.75 for a 300-cubic-foot bottle of nitrogen. Gulf Oil charged its customers $1 per tire.
(Jerry White, chairman emeritus of White Tire Supply Inc. in Beaumont, Texas, says he pays $23 for a 230-cubic-foot cylinder of nitrogen.)
And how can we forget the “nitrogen tire car” that was displayed at the NTDRA trade show in 1996? The car was driven 33,000 miles through 15 countries from Brazil to the United States (though when one of the tires had a blowout, it was replaced with one filled with air).
Not until July 2004, however, did we start to look at the possibility of nitrogen fill becoming a mainstream automotive service.
Since then, we’ve written at least one story a year on the topic. We have approached it from every conceivable angle, from why it works to how it is marketed.
Nitrogen people, tire dealers and, yes, even we have made many claims in those stories. Our most recent anti-nitrogen e-mailer simply said we have failed to present both sides of this issue.
Today, nearly one third of independent tire dealers offer nitrogen. In our “2008 Nitrogen Inflation Service Survey,” 89.2% reported they charge at least $1 per passenger tire for the service; 80% charge $5 or more per tire. For light truck tires, 94% of the dealers charge at least $1 per tire, and 80.1% charge at least $5.
Tire Discounters Inc., the 14th largest independent tire dealer in the United States, only offers nitrogen as a tire fill.
So, are the claims we have written about valid, or are we in for claims adjustments? Are we following our Mission Statement, which requires us to help you run your businesses more profitably? Here’s a time line of a representative sample of MTD’s stories, what was said, and if the claims were justified.
July 2004: “Nitrogen: no, niche or now?” The use of nitrogen instead of compressed air was being considered by some “pretty heavy hitters” at the time, including Dunn Tire LLC, Conrad’s Total Car Care & Tire Centers and the Zurcher Group. Tire Discounters and Costco Wholesale already were on board.
“Time will tell if it’s a fad, but there are a lot of pluses in nitrogen’s favor — and few minuses,” we wrote.
CLAIM: Tires hold their psi longer with nitrogen than air. This is true, although we said that was because nitrogen has more mass than air. As Dr. Ray Bergstra, armed with his Ph.D. in chemistry, informed us after the fact, nitrogen has slightly less mass than air. It diffuses through tire walls more slowly because it has larger molecules.
A University of Bologna study concluded that tires inflated with nitrogen lose pressure at a slower rate than a tire inflated with air, 1.6% over the course of a month versus 3%. According to the results of a 12-month test of H- and V-rated all-season tires conducted by Consumer Reports, tires filled with 95% nitrogen lose psi at a slower rate than tires filled with air. Over a 12-month period, the average loss in the nitrogen-filled tires was 2.2 psi, compared to 3.5 psi for the air-filled tires.
(In the Consumer Reports test, the tires were placed outdoors; an engineer told us that everything being equal, the rate of loss in stand-alone tire and wheel packages versus tires in use would be about the same.)
CLAIM: Nitrogen runs cooler than air. False. The temperature of nitrogen gas doesn’t fluctuate, which helps the pressure stay more consistent. As a result, the tire runs cooler because it remains properly inflated. This is one of the reasons that aircraft and racing tires use nitrogen.
CLAIM: Nitrogen drastically reduces oxidation on the rim and inner-liner because oxygen is almost totally eliminated from the mix. This is true. Air is made up of about 78% nitrogen, 21% oxygen and 1% argon and other inert gases. The more oxygen you replace with nitrogen, the less oxidation.
Less oxidation and moisture helps the tire last longer.
CLAIM: Tire life can be increased by up to 26%. The number is just a little high, based on the Bologna study. “If the oxygen concentration inside the tire is reduced by 6%, the life of the... car tires (is) increased by 22%.” The use of 99.9% nitrogen increased average tire life by 25%.
In a nutshell, nitrogen keeps the tire properly inflated longer than air, which leads to less rolling resistance, which leads to greater fuel economy and extends tire life.
August 2005: “More than a passing fad.” Although radio personalities Click and Clack talked about the advantages of nitrogen, they ultimately concluded that “none of these advantages are important to the average driver.” Dunn Tire Chairman Randy Clark was among four dealers who disagreed with that theory.
“If you maintain air pressure all the time, the benefits of nitrogen diminish,” said Clark. “But the average customer doesn’t do that.”
Of the more than 5,500 vehicle tire pressures checked by the Rubber Manufacturers Association (RMA) as part of its “2009 Tire Pressure Survey,” 91% had at least one improperly inflated tire, and 19% had at least one tire under-inflated by 8 psi.
The use of nitrogen is not a replacement for regularly checking tire pressure, and all nitrogen suppliers readily admit that. However, it is not realistic to believe that the majority of car owners will change their driving habits anytime soon, given RMA research.
CLAIM: Filling a tire with nitrogen “is no more difficult than filling a tire with air,” said one dealer. It may not be more difficult, but it definitely takes more time because of the purging.
If a nitrogen generator fills a tire with, say, 95% nitrogen, that doesn’t mean it has 95% nitrogen in it when the desired psi is reached. Even when flat, the tire contains air. For a 95% concentration of nitrogen, it typically takes two purges at a higher concentration.
What purity level will give you the benefits of nitrogen? Industry participants are still debating that issue.
The Get Nitrogen Institute (www.getnitrogen.org) says 93% nitrogen in the serviced tire is enough to gain the benefits of nitrogen inflation. Others put the minimum at 95%. One engineer with whom we talked said it has to be 99% pure or the benefits will be minimal at best.
A study by Ford Motor Co. found that the use of a high purity level of nitrogen in tires can “significantly” slow down or even halt tire aging compared to air-filled tires. In “Effects of Nitrogen Inflation on Tire Aging and Performance,” authors John Baldwin, David Bauer and Kevin Ellwood tested tires filled with air, 96% nitrogen and 99.9% nitrogen. They wrote that the performance results at 96% were not substantially different than at 99.9%.
“This is important for the average consumer because the need to purge existing tires completely of air before filling with nitrogen may not be necessary,” they concluded.
We also addressed myths and misconceptions about nitrogen that we had come across.
CLAIM: Nitrogen inflation equipment produces 100% nitrogen. False. We wrote that to get an efficient source of close to 100% nitrogen without using bottled nitrogen, filtration systems would have to be quite large. Plus, the compressor needed to pull the nitrogen out of the air would have to run longer, which would lengthen the time to provide the service. The realistic industry target for nitrogen inflation generators is anywhere from 95% to 98%. And again, the tire has to be purged of as much air as possible to get that level of purity in the tire.
July 2007: Nitrogen pioneer. Olin Mott, owner of Olin Mott Tire Co in Tampa, Fla., was promoting nitrogen use in his ads in 1963. He didn’t charge for it then, and builds the cost into the tire now. His 1963 article had three claims.
CLAIM: “Nitrogen is a known coolant.” Well, liquid nitrogen is. And nitrogen condenses into a liquid at minus 320.4 degrees Fahrenheit (minus 195.8 degrees C). As we mentioned earlier, it helps the tire run cooler by keeping it properly inflated longer than air.
CLAIM: “Properties of nitrogen minimize deterioration of rubber and tire cords.” If the purity of nitrogen in the tire is high enough, yes. In the Ford study, the authors concluded that “the oxidation of the steel-belt rubber is truly driven from the contained air pressure inside a normal passenger or light truck tire.”
CLAIM: “Nitrogen is used in airplane and racing tires.” This is still true of both, which feature high psi requirements.
May 2008: “Inflation proclamation.” The story addressed how to let your customers know you offer nitrogen, and how to convince them to pay for it. It “is not going to sell itself,’ said Terry McCune, Big O Tires Inc. in Livermore, Calif. The key was being relentless in informing his customers that he offered the service.
CLAIM: “For customers who drive a lot, nitrogen makes a big difference in their pocketbooks,” said McCune, who uses ready-made tools like fuel savings calculators on various Web sites, including www.getnitrogen.org). We checked out three such calculators, one from a supplier, one from a dealer and one from www.getnitrogen.org. We put in these numbers:
Miles driven per year: 15,000
Average cost of gas/gallon: $3.60
Average miles per gallon: 20
The savings in annual fuel costs because of the improved mileage was 3.3%, 3.6% and 5.5%, respectively. That, of course, is assuming that the air pressure is not checked regularly.
The average fuel savings by using nitrogen, all things being equal, is about 3.3%, according to the Get Nitrogen Institute, www.fueleconomy.gov and a Canadian study of trucking fleets conducted by a nitrogen tire inflation equipment supplier.
The U.S. Department of Energy and U.S. Environmental Protection Agency estimates that for every 1 psi drop in tire pressure, there is a 0.3% drop in gas mileage.
In summary, the benefits of nitrogen over air in a tire are valid, based on our research.
The degree of benefit to the consumer depends on the percentage of nitrogen in the tire (remember, the existing air in the tire will dilute any concentration of nitrogen pumped into it), but there are a lot of measurable benefits.
A tire that remains properly inflated longer deflects less than an under-inflated tire, which helps it run cooler, wear evenly and roll more freely. The result is increased tire life and improved fuel economy.
In addition, less oxygen leads to less oxidation and moisture. That, in turn, helps reduce wheel corrosion and tire structural integrity degradation. ■
Another online seller has launched a tire installation network in the U.S. — eBay Motors.
Popular Science has named the Hakkapeliitta 9 — the flagship winter tire by Nokian Tyres Inc. — a winner of the 2017 Best of What’s New Award.
Vogue Tyre & Rubber Co. has redesigned its website, mirroring it to the world class look and experience the company says its consumers expect.
Midas International Corp. is donating one meal to Feeding America for each tire installed in its stores through Dec. 31, 2017. The company is also running a simliar "one meal" promotion on social media.
What does the new $800 million consumer tire plant in Clarksville, Tenn., do for Hankook Tire America Corp. and its parent company? It “solidifies our presence in the U.S.,” said Seung Hwa Suh, CEO and vice chairman of Hankook Tire Co. Ltd., at the grand opening of the plant on Oct. 17.
Trek Tire LLC is recalling certain Dunlop GrandTrek PT3A passenger car tires, in size 275/50R21, manufactured between Dec. 1, 2016, and Dec. 7, 2016. The potential number of units affected is 1,400.
Michelin North America Inc. has acquired Lehigh Technologies Inc., a company that transforms rubber from end-of-life tires and industrial goods into materials for new tires and other products.
Yokohama Tire Corp. has promoted Andrew Briggs to a newly created position, vice president of marketing and product management. He replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with the company.
The Automotive Lift Institute’s (ALI) new LiftLab features 12 vehicle lifts ranging from the smallest motorcycle lift and the most common two-post style to heavy-duty inground and mobile column lifts.
Nexen Tire America Inc. is greatly expanding its tire technology center dedicated to the North and South American markets, a move the company says will boost both its original equipment and replacement market share.
After a four-month streak of slight tire volume growth, the Northcoast Research Tire Demand Index took a big step backwards in September. And for better or worse, there’s no clear explanation for the month’s soft sell-out trends.
The new Extensa HP II from Toyo Tire U.S.A. Corp. is available in more than 50 sizes, from 15- to 20-inches, and in both V and W speed ratings.
The first Point S store has opened in Malaysia.
Tenneco Inc. has added 103 direct-fit catalytic converter, premium muffler/muffler assembly, pipe, resonator and hardware part numbers for passenger vehicles to its Walker Emissions Control product line.
Cooper Tire & Rubber Co. will announce its third quarter earnings on Monday, Oct. 30, 2017.