Retail

Michelin Introduces the Pilot Sport 4 S in the U.S.

Bob Ulrich
Posted on March 17, 2017
“Michelin’s ultra-high performance tires for the world’s most exciting performance vehicles are directly descended from the tires that are engineered from the track,” says Groupe Michelin CEO Jean-Dominique Senard. Michelin North America Inc.’s booth at the 2017 NAIAS featured Porsche 911s reimagined by Singer Vehicle Design.
“Michelin’s ultra-high performance tires for the world’s most exciting performance vehicles are directly descended from the tires that are engineered from the track,” says Groupe Michelin CEO Jean-Dominique Senard. Michelin North America Inc.’s booth at the 2017 NAIAS featured Porsche 911s reimagined by Singer Vehicle Design.

In a blog written at the 2016 Paris Auto Show, Car & Driver referred to the new ultra-high performance Michelin Pilot Sport 4 S as “the new king of all tires.” Hyperbole aside, the tire may be the king of all Michelin tires.

Groupe Michelin CEO Jean-Dominique Senard officially introduced the tire in the U.S. at the 2017 North American International Auto Show (NAIAS) in Detroit. The tire will replace the Pilot Super Sport, Michelin’s previous flagship tire.

“By sharing the best aspects of the Pilot Super Sport with key attributes of the Pilot Sport Cup 2 (the company’s street-legal UHP competition tire), the Pilot Sport 4 S solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum safety and grip on wet or dry roads, even in extreme use,” he said.

Michelin engineers designed the tire using construction methods and materials directly developed in competitions such as the 24 Hours of Le Mans.

Although it was commercially available in Europe in January, and won’t be available in the U.S. until March, the tire already is original equipment on the 2016 Ferrari GTC4Lusso; the 2017 Mercedes-AMG E63 and E43 models; and the new Koenigsegg Regera. Senard said there are at least 66 global OE fitments under development.

The Michelin Pilot Sport 4 S eventually will be available in 45 Y-rated extra-load sizes broken out as follows (with the number of sizes per rim diameter in parentheses).

18-inch (1): 245/40ZR18.

19-inch (19): from 225/45ZR19 to 325/30ZR19.

20-inch (25): from 235/45ZR20 to 345/30ZR20.

Some of the sizes were designed specifically for manufacturers of sports cars and high-performance vehicles, including Porsche Automobil Holding SE and Ferrari SpA. The suggested retail price of the tire in the U.S. is $233.

The Pilot Sport 4 S will be produced at Michelin plants in Greenville, S.C., and Clermont-Ferrand, France.    ■

Related Topics: Chicago Auto Show, Michelin North America Inc., Michelin Pilot Sport 4S

Bob Ulrich Editor
Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

The sales staff at Ron's Tire & Motorsports is cross-trained to sell every product, from tires to bicycles to lawnmowers to barbecue grills.
News

Ron's Tire Sells Tires, And Much, Much More

Here’s the first hint that the newest tire store Ron Baxter and Ross Baxter are opening in Idaho Falls, Idaho, isn’t a typical retail store: the size. It’s 37,000 square feet.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!