Commercial Business

Michelin Focuses on Regional Fleets with X Multi D

Joy Kopcha
Posted on August 31, 2017

The pass-through open shoulder on the X Multi D tire provides traction in all weather and road conditions.
The pass-through open shoulder on the X Multi D tire provides traction in all weather and road conditions.
Michelin North America Inc. is targeting a fast-rising segment of the truck tire industry with its new Michelin X Multi D, a regional drive-position tire designed for trucks and fleets making shorter, more regional urban hauls.

Michelin expects the regional and urban applications market — which includes delivery services, beverage companies and even energy and construction industries — “to continue outpacing the market by 3%” through 2018. “The fleets operating in these segments have unique needs,” says Adam Murphy, vice president of marketing for Michelin Americas Truck Tires, a division of Michelin North America.

And Murphy says the X Multi D offers the key qualities regional fleets need: long lasting tread life, all-weather traction, scrub resistance, a durable casing and driver satisfaction.

The tire’s tread is made up of a combination of specialized rubber compounds. The top layer provides scrub resistance, and the bottom layer compound allows the tire to operate while keeping the casing cool. The tread also is maximized by teardrop grooves at the bottom of the siping which help prevent torque cracking, while also decreasing heel-toe wear. In every size, the X Multi D comes with 28/32nd tread depth.

Michelin says the X Multi D’s targeted market grew 3% from 2014 to 2016, a rate that exceeded the overall market by 2.1%.
Michelin says the X Multi D’s targeted market grew 3% from 2014 to 2016, a rate that exceeded the overall market by 2.1%.
As for traction, Michelin says the tire offers “more grip, less slip.” The pass-through open shoulder allows for quick evacuation of material, whether it’s water, mud, snow or slush. The X Multi D features tread regeneration. As the tire wears, matrix siping evident at 28/32nd opens up to create a tread groove at 14/32nd, and it opens even wider at 6/32nd. That tread regeneration provides traction throughout the tire’s life, the company says.\

The casing is double treated to help resist ozone damage and weathering, and the full width protector ply provides a guard against penetrations.

Michelin says the X Multi D’s biting edges help the tire grip onto surfaces quickly, even in snowy conditions. In a standardized snow test, Michelin says its tire traveled 80% farther than the Bridgestone M726ELA in the same size, 11R22.5.

The X Multi D will get 65% better mileage than its predecessor, the Michelin XDE M/S tire, says the company.

“This next-generation regional drive tire offers first-class performance and is designed to excel in high torque applications and delivers all the key performance benefits needed in a regional tire — traction, high removal mileage and scrub resistance — with no trade-offs,” says Murphy. “With an aggressive open-shoulder design that contributes to outstanding water evacuation for an optimized contact patch in all-weather conditions, the new Michelin X Multi D delivers the maximum tread life, traction and casing durability fleets demand.”

Sizes and retreadability

The X Multi D initially is coming to market in two sizes and three load ranges. Size 11R22.5 will be available in both load ranges G and H, and size 11R24.5 will be available in load range H. A fourth size, 275/80R22.5, load range G, will be available in the third quarter of 2017. Two more sizes are coming in the first half of 2018. The tire is available in the U.S., Canada and Mexico.

The tire is retreadable, Murphy says. “We are actively working on an X Multi D retread. We’re not ready to announce the launch of the retread, but it’s absolutely in development as we speak.”

The Confidence Guarantee

Michelin is standing behind the X Multi D with the Confidence Guarantee. “If the tire does not meet expectations for mileage, traction and driver satisfaction, then Michelin will reimburse any cost difference for a competitive drive tire,” the company says.

“We absolutely recognize the fact that we command a premium for the Michelin brand,” Murphy says. “We think the guarantees like the Confidence Guarantee are helpful in giving the fleet (and driver) confidence.”

Murphy provided an example of how the guarantee would work, using round figures for easy calculations. If a customer pays $500 for the Michelin X Multi D and isn’t satisfied, and a competing drive tire is $425, Michelin would reimburse the customer $75 for each tire purchased.    ■

Related Topics: Joy Kopcha, MIchelin North America Inc., Michelin X Multi D, Regional fleet tires, truck tires

Joy Kopcha Senior Editor & Digital Projects Editor
Comments ( 0 )
More Stories
Publisher David Wilson believes there is still a future for tire retreading as a profitable business.

Tyrexpo Africa: A Global Viewpoint on Retreading

In preparation for Tyrexpo Africa, to be held April 10-12, 2018, at the Gallagher Convention Center in Johannesburg, South Africa, David Wilson, publisher and editor at Retreading Business and the publisher for three specialist magazines for the tire industry, shares his views on the overall outlook of the global commercial tire retread market.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).

How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

Lynda Kester of Big Red Tire Pros and Quick Chadwick, director of marketing for Tire Pros, have some fun with the audience.

Photos: Go With the Pros, as in Tire Pros

Attendance at the 2018 Tire Pros Dealer Business Conference was a record -- 965 people, including spouses. Here's what went on during the event in San Antonio Feb. 8-11.  

Murilo Fonseca

Prometeon Reorganizes Global Team

Prometeon Tyre Group is moving ahead with plans to integrate with Aeolus Tyre Co. Ltd., and also is working to strengthen its presence in some markets. As a result, the former Pirelli industrial tire unit is reorganizing.  

The SC20+ leads the lineup of Continental's solid tires for industrial trucks.

Continental Upgrades Compound on Solid Tire Lineup

Continental AG has updated its solid tire offerings with a new Plus compound that combines the perks of high mileage with low rolling resistance. The  SC20+, CS20+, CSEasy SC20+ and SH12+ tires represent a more streamlined line of products.  

Department of Labor audit outcomes in the automotive service industry.

Wage and Hour Regulations: You Probably are Not in Compliance

Owners and operators of tire dealerships and automotive service shops, no matter how large or small, are being targeted by the United States Department of Labor’s Wage and Hour Division. This is the federal agency that enforces minimum wage, record keeping and overtime rules.

Marisa Blank is moving from OE passenger tires to executive director of sales for OTR tires at Bridgestone.

Bridgestone Names Marisa Blank Executive Director of OTR Tire Sales

Bridgestone Americas Inc. has named Marisa Blank as the executive director of sales for commercial off-the-road (OTR) tires at Bridgestone Americas Tire Operations (BATO). She will be in charge of developing sales growth strategies for the mining and construction industries and related segments.  


Goodyear's Earnings Fall by Double Digits in 2017

Although sales were up, Goodyear Tire & Rubber Co.’s year-over-year earnings dropped 72% in 2017 and segment operating income fell 23%. The company attributed a net loss in 2017's fourth quarter to tax reform.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!