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It’s never just about price
October 7, 2014

It’s never just about price  

The biggest thing about price is that price is not the biggest thing. Oh, don’t get me wrong, price is important, but it’s not the most important factor when customers are making their final decisions.

Tags: Counter intelligence, Tire pricing, Wayne Williams

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Cultivate a culture of safety to protect your employees and keep the shop in compliance with OSHA.
October 6, 2014

The basics of workplace safety  

There are many good reasons to cultivate a culture of safety in a tire dealership. It will help keep employees injury-free and able to perform their duties. It will help keep the shop in compliance with the United States Department of Labor’s (DOL) Occupational Safety and Health Administration (OSHA) regulations. It is also important for liability and insurance purposes.

Tags: OSHA, Safety, Shop safety, TIA, Tire Industry Association

Figure 1: Tire pressure sensor, exploded view.
October 7, 2014

TPMS: Train Mustang sensors when the front and rear pressures differ  

The tire pressure monitoring system (TPMS) on 2010-13 Ford Mustangs monitors the air pressure in the four road tires with wheel-mounted tire pressure sensors. The sensors transmit radio frequency signals to the Smart Junction Box (SJB) approximately every 60 seconds when the vehicle speed exceeds 20 mph. If the vehicle is stationary for more than 30 minutes, the sensor will enter into a “sleep mode” and stop transmitting.

Tags: Ford Mustang, Mitchell 1, Tire pressure monitoring systems, TPMS

Digital advertising — the way forward in Europe?
October 7, 2014

Digital advertising — the way forward in Europe?  

As we all know, the main concept of a successful tire company — whether it be a manufacturer, wholesaler/distributor or retailer — is to sell as many tires as possible. This is ever more true in Europe where the competition is particularly fierce.

Tags: Digital advertising, European Notebook, John Stone

“We need to improve our technical abilities in order to get more OE business,” says
October 13, 2014

Kenda says ‘No’ to status quo  

To Jimmy Yang, vice-chairman of Kenda Rubber Ind. Co. Ltd., status quo is unacceptable. The 52-year-old company was already one of the largest producers of specialty tires in the world when it began manufacturing passenger tires in 2001.

Tags: Jimmy Yang, Kenda USA, Tire plants

More than 3,800 people from over 78 countries attended the fifth annual Latin American &
October 13, 2014

A conversation with Gustavo Lima  

MTD had the opportunity to ask a number of wide-ranging questions of Gustavo Lima. Lima has 38 years of international tire industry experience. He is currently the CEO of the Latin American & Caribbean Tyre Expo, the Latin Auto Parts Expo and the newly announced North American Tire & Retread Expo that will be held in New Orleans next April. He’s also the CEO of Oriente Triangle Tire Latin America, a distributor of tires for Latin America based in Miami, Fla.

Tags: Gustavo Lima, North American Tire and Retread Expo, Trade show

TIA’s Matt White says the association will be offering new training programs in 2015.
October 13, 2014

5 years and counting: Latin American & Caribbean Tyre Expo  

The fifth annual Latin American & Caribbean Tyre Expo in Panama City, Panama, attracted roughly 3,800 qualified participants and 233 exhibitors from over 78 countries, according to show organizers.

Tags: Caribbean Tyre Expo, Matt White, Pirelli Pneus Ltd., TIA, Tire Industry Association

More than 2,000 people recorded the launching of the newest Goodyear blimp, Wingfoot One, on their
October 13, 2014

Wingfoot One takes flight  

More than 2,000 people witnessed the christening of Goodyear Tire & Rubber Co.’s newest blimp, Wingfoot One, last month. Richard Kramer, Goodyear chairman and chief executive officer, said the brand equity built by the airship helps the company sell tires around the globe. “It is invaluable, irreplaceable and one of a kind.”

Tags: Goodyear Blimp, Goodyear Tire & Rubber Co.

Prices were roughly flat on both premium and value brand tires
October 13, 2014

Prices were roughly flat on both premium and value brand tires  

According to the results of our survey, demand for replacement tires remained healthy in July. Indeed, from a volume standpoint the dealers reported that they sold 0.4% more tires last month on a year-over-year basis, following a 0.7% increase in June and a 1.3% increase in May.

Tags: Nick Mitchell, Your Marketplace

Dave Crawford plans to use his franchise experience to build a strong dealer support program and
October 13, 2014

‘We feel like we got our number one draft pick’  

Industry veteran Dave Crawford has taken on a new role as chief executive officer of The Hybrid Shop LLC (THS). In addition to overseeing day-to-day operations and management, Crawford will focus on expanding the THS network of franchise locations servicing all-electric and hybrid electric vehicles (HEVs). THS founder and former CEO Matt Curry will continue to oversee the company’s evolution in his new position as chief visionary officer.

Tags: Dave Crawford, The Hybrid Shop

One stop for the Toyo All or Nothing Road Tour training truck was this Kauffman Tire location in
October 13, 2014

Toyo takes training on the road  

Toyo Tire U.S.A. Corp. hit the road with its “All or Nothing Road Tour” to train its top dealers on the features and benefits of two new Toyo tires, the Open Country R/T for light trucks and the premium, all-season Versado Noir for sedans and coupes.

Tags: All-Terrain Tires, Luxury Touring Tires, Road tour, Roy Bromfield, Toyo Tire U.S.A. Corp., Training

Reifen Essen 2014: another record-breaking show
October 13, 2014

Reifen Essen 2014: another record-breaking show  

With Europe’s largest tire show well and truly over for another two years, event organizer Messe Essen has revealed that over the four days of the exhibition around 20,000 people came through the doors as visitors. This attendance figure is marginally higher than the previous figures in 2012, therefore setting a new record for the show.

Tags: John Stone, Reifen Essen, Trade show

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