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Mastering the fine art of pricing
July 23, 2014

Mastering the fine art of pricing  

Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires.

Tags: Counter intelligence, Marketing, sales and marketing, Wayne Williams

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How to handle bad online reviews
July 23, 2014

How to handle bad online reviews  

Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.

Tags: Internet marketing, Marketing, Online reviews, Wayne Croswell

Of Emil’s 17 shop employees in Brooklyn, N.Y., nine are technicians and two are tire
July 23, 2014

A tire store grows in Brooklyn  

Ralph Czeisler, manager and owner of Emil’s All Tire Co., knows his tires. He knows that low-profile tires — a popular choice for his many BMW-driving customers — cannot handle the potholes of Brooklyn, N.Y., very well. He knows how to make split-second assessments about tire rotation with a glance at his customers’ tire treads and a working memory of their vehicles’ histories. But more than his knowledge of tires, Czeisler understands his customers.

Tags: Brooklyn tire store, Emil's All Tire, Katharine Ulrich, Ralph Czeisler

At the announcement that Giti Tire will build a plant in Chester County, S.C., (left to right),
July 23, 2014

Giti Tire to spend $560 million on its first U.S. plant  

Giti Tire Co. Ltd. announced June 16, 2014, that it is building a consumer tire plant in Chester County, S.C. Executives from Giti and its North American subsidiary, Giti Tire (USA) Ltd., joined South Carolina Governor Nikki Haley and state and county officials in announcing the plan.

Tags: Bob Bissler, GITI Tire (USA) Ltd., Tire plants

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