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Apprentice technician Eric Gruler is one of 20 part-time employees at Discount Tire’s East
October 22, 2014

Discount Tire gives its customers the tools to buy  

Discount Tire is famous for offering free tire repairs at each of its 891 stores nationwide. That has been a staple of the organization since 1970.

Tags: Bruce Halle, Discount Tire Co.

Improvements to the KO2 include thicker shoulder rubber extending down the sidewall to better resist
October 22, 2014

Same terrain, new KO tire  

The terrain is the same, but the new BFGoodrich All-Terrain T/A KO2 light truck tire is different from its predecessor. By comparison, it has tougher sidewalls, longer tread life and improved traction for off-road and highway driving.

Tags: All-Terrain Tires, BFGoodrich, BFGoodrich All-Terrain T/A KO2, Michelin North America Inc.

#EverythingYouEverWantedToKnowAboutHashtags
October 21, 2014

#EverythingYouEverWantedToKnowAboutHashtags  

What’s with the pound signs everywhere? You know that symbol “#” over the number 3 on the keyboard that looks like a Tic-tac-toe game board. We used to call it the “pound sign,” now it’s hashtag this and hashtag that.

Tags: Social media, Wayne Croswell

AAPEX and the SEMA Show combined will offer more than 7,300 exhibitors with thousands of new
October 22, 2014

Learn from the experts at Automotive Aftermarket Industry Week  

With more than 2,000 new products on display, more than 2,300 exhibiting companies filling over one million square feet of the Las Vegas Convention Center, the 2014 Specialty Equipment Market Association (SEMA) Show is shaping up to be the biggest yet as industry optimism continues to build, according to Chris Kersting, SEMA president and CEO. The show will be held Nov. 4-7.

Tags: AAIW, AAPEX 2014, Las Vegas Convention Center, SEMA Show 2014, Seminars, Trade show

Managing customer expectations
October 22, 2014

Managing customer expectations  

It’s not unusual for me to have ideas. I’ve often said, “I have good ideas I haven’t even thought of yet.” However, every once in a while, I’m flooded with a tsunami of thoughts or ideas related to a particular subject. I’ve learned to write them down because as fast as they come, they go.

Tags: Counter intelligence, Tire pricing, Wayne Williams

Price fixation
October 21, 2014

Price fixation  

By the time the last tariff on Chinese consumer tire imports ran its course, the average price of a tire had risen 28.4% in four years. Those lingering 4 for $99 specials suddenly became 4 for $127.11.

Tags: Bob Ulrich, Chinese tariffs, International Trade Commission, ITC, Tariffs

RSR 1: In this example of the RSR and the template, the yellow lines on the innerliner represent the
October 22, 2014

Tire repair trends  

While there might be some debate regarding the first person to say “The only thing that is certain in life is death and taxes” (most attribute it to Ben Franklin), it’s obvious they were not talking about the tire business. Among the many certainties are the loss of tread depth, the dependence on natural rubber, the need for correct inflation pressure, and, of course, flat tires.

Tags: Kevin Rohlwing, TIA, Tire Industry Association, Tire repair

How to build more profits into mounting and balancing services
October 22, 2014

How to build more profits into mounting and balancing services  

In the September issue of MTD, dealers, business coaches and manufacturers shared suggestions for getting more profits from mounting and balancing services. The following article looks at how equipment maintenance and technician training speed bay turns and lower costs.

Tags: Ann Neal, Greg Meyer, Hennessy Industries Inc., Hunter Engineering Co., Kevin Keefe, Mounting and balancing

Green tire technology
October 22, 2014

Green tire technology  

When tire labeling legislation came into force around two years ago in Europe, it was viewed by many people in the industry as a signal to move forward and make future tires as “green” and fuel efficient as possible.

Tags: European Notebook, Green tires, John Stone

Healthy sales trends continued for manufacturer-branded tires
October 21, 2014

Healthy sales trends continued for manufacturer-branded tires  

According to the results of our survey, demand for replacement tires remained somewhat encouraging in August. Indeed, from a volume standpoint, the dealers reported that they sold 0.1% more tires last month on a year-over-year basis, following a 0.4% increase in July and a 0.7% increase in June.

Tags: Nick Mitchell, Your Marketplace

Figure 1: Removing and installing a one-piece sensor.
October 22, 2014

TPMS: 2005-11 Volvo V Series service  

The tire pressure monitor system (TPMS) on the 2005-11 Volvo V Series uses sensors mounted in the tire valves to check inflation pressure levels.

Tags: Mitchell 1, Tire pressure monitoring systems, TPMS

October 21, 2014

Commercial dealers change with their markets  

The nation’s top commercial tire dealers have adjusted their store counts, added equipment, expanded service offerings and emphasized employee training to be better competitors over the last year. All of those strategies are in play in the commercial division of Black’s Tire Service Inc. (BTS). The Whiteville, N.C., company is No. 23 on this year’s Top 25 Commercial Tire Dealers list.

Tags: Commercial tires, Top 25 Commercial Tire Dealers List

In addition to its non-traditional approach on Facebook, Purcell Tire posted videos on YouTube
October 22, 2014

Log on and promote  

Social media has become a powerful promotional tool. Information about your business can be shared with thousands, even millions of potential customers almost instantaneously thanks to the popularity of mobile phones, tablets and laptops.

Tags: Commercial tires, Justin Whaley, Social media

Members of Tech International’s leadership team are pictured by artwork created to honor the
October 21, 2014

Training is part of every sale  

Seventy-five years ago in a barn behind his central Ohio home, Charles Cornell invented a rubber vulcanizing process that he used to develop repairs for tires and inner tubes in hot or cold applications. The invention, which Cornell named the “2-Way” repair, launched Tech International.

Tags: Tech International, Tire repair

After you ask the question, stop talking and start taking notes. Don’t become defensive. If
October 22, 2014

Commercial challenges: Answers to 4 key questions will help you survive  

Is your company keeping up with the changes in the commercial tire industry? Wow! That’s a great question. If you look around the industry, you’ll notice several trends that are taking place. One of the most significant is the disappearance of the small commercial dealer.

Tags: Commercial Tire Dealer, Commercial tires, Gerry Maleski

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