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People and process: My father. Myself. My son
November 7, 2014

People and process: My father. Myself. My son  

I’ve written more than 50 articles for Modern Tire Dealer. What an experience it’s been working with the team at MTD and receiving many encouraging notes and emails from the industry.

Tags: Counter intelligence, sales and marketing, Wayne Williams

Employees are the face of your company. Keeping them happy will translate into happy customers. Set
November 7, 2014

Happy employees mean happy customers  

Because excellent sales experiences and high satisfaction levels are the basis for customer retention, it makes sense to hire, train and retain outstanding employees who deliver on your promises.

Tags: Business insight, Richard Morgan, Training

Financial checks and balances
November 7, 2014

Financial checks and balances  

So, you own your own business and things are going pretty well. The economy is trending upward and sales are starting to normalize, even gaining some momentum after a long and painful economic recovery. You are even considering expanding to a new location, increasing inventory or adding new bays. But what if you don’t have the cash to expand? Can you get a loan?

Tags: Balance sheet, Financial checks, Norm Gaither, Twenty Group

Freda Pratt-Boyer, the new president of the Tire Industry Association, has worked in all aspects of
November 7, 2014

Who speaks for dealers in Washington?  

Freda Pratt-Boyer was just out of high school in 1972 and working at a hospital when a friend suggested she apply at Potosi, Mo.-based Purcell Tire & Rubber Co. Her first job in the tire business was computer input clerk.

Tags: 2014 SEMA Show, Freda Pratt-Boyer, SEMA, SEMA Show, TIA, Tire Industry Association

CJ’s follows manufacturers’ cooling system guidelines regarding flushes and replacement.
November 7, 2014

Preparing your customers for winter  

Customers know they need proper tires to navigate through the brutal conditions of the winter that is to come, but the need for other winter car care services might be less apparent to them. Independent tire dealers should be ready to approach their customers with solutions to potential winter driving problems such as impaired visibility and fluid replacement. They also need to prepare their employees to deal with this busy time of year.

Tags: AB Tire, CJ's Tire & Auto, Dunn Tire LLC, Melissa DeWater, Winter car care

Dedicated winter wiper blades are a good idea for your customers who live in areas where salt is
November 7, 2014

9 common consumer misperceptions regarding winter car care  

”You don’t know what you don’t know” can certainly apply to how too many consumers approach the winter driving season and car maintenance.

Tags: Batteries, Brakes, Exhaust Systems, Mike Mavrigian, Windshield Wipers, Winter car care

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP tires, Ultra-high performance tires

Ziegler Tire s new location. In total, the company is 10% retail and auto service business, 75%
November 7, 2014

Ziegler Tire: Building business  Cover Story

Oliver Ziegler opened Ziegler Tire & Supply Co. in 1919. Today, the Massillon, Ohio-based company is run by Bill Ziegler, 66, a second-generation Ziegler. It has 24 stores in three states — eight retail, 16 commercial/retail — two wholesale outlets and two retread plants. Annual sales top $120 million.

Tags: Bill Ziegler, Building a store, Harold Ziegler, Joe Gensor, Lori L. Mavrigian, New store, Oliver Ziegler, Ziegler Tire & Supply Co.

Managing customer expectations
October 22, 2014

Managing customer expectations  

It’s not unusual for me to have ideas. I’ve often said, “I have good ideas I haven’t even thought of yet.” However, every once in a while, I’m flooded with a tsunami of thoughts or ideas related to a particular subject. I’ve learned to write them down because as fast as they come, they go.

Tags: Counter intelligence, Tire pricing, Wayne Williams

RSR 1: In this example of the RSR and the template, the yellow lines on the innerliner represent the
October 22, 2014

Tire repair trends  

While there might be some debate regarding the first person to say “The only thing that is certain in life is death and taxes” (most attribute it to Ben Franklin), it’s obvious they were not talking about the tire business. Among the many certainties are the loss of tread depth, the dependence on natural rubber, the need for correct inflation pressure, and, of course, flat tires.

Tags: Kevin Rohlwing, TIA, Tire Industry Association, Tire repair

How to build more profits into mounting and balancing services
October 22, 2014

How to build more profits into mounting and balancing services  

In the September issue of MTD, dealers, business coaches and manufacturers shared suggestions for getting more profits from mounting and balancing services. The following article looks at how equipment maintenance and technician training speed bay turns and lower costs.

Tags: Ann Neal, Greg Meyer, Hennessy Industries Inc., Hunter Engineering Co., Kevin Keefe, Mounting and balancing

#EverythingYouEverWantedToKnowAboutHashtags
October 21, 2014

#EverythingYouEverWantedToKnowAboutHashtags  

What’s with the pound signs everywhere? You know that symbol “#” over the number 3 on the keyboard that looks like a Tic-tac-toe game board. We used to call it the “pound sign,” now it’s hashtag this and hashtag that.

Tags: Social media, Wayne Croswell

It’s never just about price
October 7, 2014

It’s never just about price  

The biggest thing about price is that price is not the biggest thing. Oh, don’t get me wrong, price is important, but it’s not the most important factor when customers are making their final decisions.

Tags: Counter intelligence, Tire pricing, Wayne Williams

Comments(1)

Cultivate a culture of safety to protect your employees and keep the shop in compliance with OSHA.
October 6, 2014

The basics of workplace safety  

There are many good reasons to cultivate a culture of safety in a tire dealership. It will help keep employees injury-free and able to perform their duties. It will help keep the shop in compliance with the United States Department of Labor’s (DOL) Occupational Safety and Health Administration (OSHA) regulations. It is also important for liability and insurance purposes.

Tags: OSHA, Safety, Shop safety, TIA, Tire Industry Association

4 hidden ways to get more profits from mounting and balancing
September 24, 2014

4 hidden ways to get more profits from mounting and balancing  

Selling more mounting and balancing services is a proven way to add to a dealership’s bottom line, but it’s not the only one. Strategies for increasing the profit potential of the services at the heart of a tire dealership fall into four areas, according to several dealers, business coaches and manufacturers. Their suggestions range from rethinking the value of free services to offering dealer-specific tire warranties, tracking tire labor and getting more out of balancing and mounting equipment.

Tags: Alignment Pros Tire Factory, Balancing, John Roemer, Kalina Petersen, Kevin Rohlwing, Mounting, Mounting and balancing, Roemer's Tire Factory

Quoting prices is a delicate balancing act
August 21, 2014

Quoting prices is a delicate balancing act  

The primary reason I’m writing these articles is to give sales staff more confidence at the sales counter. This month, I’ll continue my series on pricing.

Tags: Counter intelligence, Pricing, Tire prices, Wayne Williams

Comments(1)

Ziegler Tire & Service in Akron, Ohio, promotes the use of run-flat tires at the sales counter.
August 19, 2014

Five must-follow technological trends  Cover Story

When Henry Ford decided to produce his famous V8 motor, he chose to build an engine with all eight cylinders cast in one block, and instructed his engineers to produce a design for the engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply impossible to cast an eight-cylinder engine block in one piece. Ford replied, “Produce it anyway.”

Tags: Carbon Revolution, Infotainment, Kevin Rohlwing, Spare tires, Technology, Tread compounds

Cooper Tire’s total advertising spend in 1997, including its association with Arnold Palmer
July 31, 2014

Cooper Tire: 100 years and counting  

Not a single person who helped bring the Cooper Tire & Rubber Co. to life in 1914 is still alive. There are no eyewitnesses to the events leading up to its creation, or with whom to share insightful stories about its formative years.

Tags: 100 years, Arnold Palmer, Cooper Tire & Rubber Co., OE tires

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