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The new counter works for both the dealership’s employees and their customers. It is now
April 15, 2015

100 years old and open to change  

Since 1911, Daniels Tire Service has been serving the greater Los Angeles and surrounding areas with dependable, quality products and service. Daniels Tire Service is a premier provider of commercial tires and operates a collection of retail tire and automotive repair locations.

Tags: Counter intelligence, Sales training, Wayne Williams

The Robinair AC 1234-6 ACS features a large, colorful graphic display screen and an on-board printer
April 14, 2015

Get ready for R-1234yf  

As more automotive manufacturers transition to using R-1234yf refrigerant, the need to update technicians’ training and the equipment in your shop is imminent.

Tags: A/C service, Air conditioning, AirSept, Idemitsu Kosan Co., Mahle Service Solutions, Refrigerant, Robinair

Manny Geno considers Tire Pros, and all the tools they offer him, his dealership’s secret
April 14, 2015

For the dealer, by the dealer  Cover Story

When Manny Geno took over the family tire business in 2006, he wanted to transform it from a grease monkey, good ol’ boy shop to a destination for customers who need tire and automotive work in the small town of Booneville, Miss.

Tags: American Tire Distributors, Big O Tires, Community Wholesale Tire Inc., Conrad's Tire Service Inc., Independent Tire Dealers, Independent Tire Dealers Group, Jack Williams Tire Co., Joy Kopcha, K & M Tire, Kauffman Tire, Mickey Thompson Performance Tires & Wheels, Program groups, SPF Management LLC, TBC Corp., Tire Factory, Tire Solutions, U.S. AutoForce

‘Counter culture’
April 3, 2015

‘Counter culture’  

Have you noticed that companies with excellent reputations serve up excellent customer experiences at the point of sale? As an example, when waiting in line to purchase a cup of coffee from Starbucks, you are likely to hear a barista say, “What can we get started for you?”

Tags: Counter intelligence, Sales training, Wayne Williams


Free vehicle inspections can be followed up with offers of car care packages that often convert
March 31, 2015

Want to grow your business this spring? Try giving away a service  

Commitment-free vehicle inspections give tire dealers a chance to market their services to prospects who come into their stores. Many consumers delay or avoid preventive maintenance. A free inspection can motivate a driver to take a vehicle to a shop to see what’s needed to prepare a vehicle for warm weather driving after a harsh winter.

Tags: Ann Neal, Auto service, Car Care Council, Spring car care

Tire technician Tyler Helmig balances a tire at Jost Tire Co. The small-town Missouri dealership
March 31, 2015

An economy for light truck tires  

The economy is giving the green light to light truck tire sales. Pickup trucks are the most popular new vehicles sold in the U.S., and a majority of the fastest-selling used vehicles are trucks and SUVs. Lower gas prices are helping Americans fall back in love with bigger, less fuel efficient rides.

Tags: Jost Tire Co., Light truck tires, LT tires, Montalbano Tire & Auto Service, Pilger's Tire & Auto Center

Already sold in Russia and Japan, the Bridgestone Blizzak DM-V2 winter tire is coming to SUVs, CUVs
March 31, 2015

50 sizes of Blizzak  

Bridgestone Americas Inc. is manufacturing a winter tire for your procrastinating customer. The customer who doesn’t think to replace worn windshield wipers until a monsoon hits likely waits to see snowflakes fly before purchasing winter tires. The new Blizzak DM-V2 tire is for them.

Tags: Bridgestone Americas Inc., Bridgestone Blizzak, Winter tires

A lack of trust can prevent customers from purchasing at your store. Asking questions will show
March 31, 2015

How to motivate your customers  

I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.

Tags: Customer relations, Customer satisfaction, Customer service, Mike Townsend, Retail sales, sales and marketing

Vredestein Arctrac (Value category)
March 23, 2015

Get ready for (next) winter!  Cover Story

If only Punxsutawney Phil could predict how many winter tires you need to order for the 2015-2016 winter season. The famous Pennsylvania groundhog saw his shadow on Feb. 2, foreshadowing six more weeks of winter, according to the legend. And, just like last year, he was spot on.

Tags: Apollo Vredestein, Bob Ulrich, Bridgestone Americas Tire Operations, Continental Tire the Americas LLC, Cooper Tire & Rubber Co., Falken Tire Corp., Goodyear Tire & Rubber Co., Hankook Tire America Corp., Hercules Tire & Rubber Co., Nitto Tire U.S.A. Inc., Nokian Tyres plc, Pirelli Tire North America, Toyo Tire U.S.A. Corp., Uniroyal, Winter tires, Yokohama Tire Corp.

A different perspective on the sales counter
February 13, 2015

A different perspective on the sales counter  

Last month we identified the sales counter as a very important piece of real estate in your store — important because so many critical activities happen at the sales counter, and every customer who visits a store visits the sales counter.

Tags: Counter intelligence, Sales counter, Sales training, Wayne Williams

Cecil and Sons Discount Tires considers its sponsorship of community events, including a car in the
February 13, 2015

Social media: Tire dealers doubt it’s a cure-all  

Social media is not a one-size-fits-all proposition, and independent tire dealers admit they’re not expecting it to result in mega sales.

Tags: Cecil and Sons Discount Tires, Joy Kopcha, Rice Tire Co., Social media


Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

The Columbus Museum of Art’s “Think Outside the Brick” exhibit features the E.T.
February 5, 2015

E.T. Paul Co. closes after 119 years  

After 119 years in business, the second-oldest independent tire dealer in America closed its doors on the last day of 2014.

Tags: Dealership closings, E.T. Paul Co.

There were 580 new exhibitors at AAPEX 2014.
February 3, 2015

AAPEX 2014: The center of the automotive universe  

For three days last November, 2,364 exhibitors and 5,343 booths transformed Las Vegas’ Sands Expo Center into an international try-and-buy venue for automotive aftermarket products. But the 2014 AAPEX (Automotive Aftermarket Products Expo) did more than bring buyers and sellers together.

Tags: AAPEX 2014, Advance Auto Parts Inc., Autel Intelligent Technology Co. Ltd., Coast Products, ContiTech AG, DENSO Products and Services Americas Inc., Fram Group IP LLC, Gabriel (Ride Control LLC), Innovative Products of America, Launch Tech, Mahle Service Solutions, Mitchell 1, Pennzoil, Robert Bosch LLC, Schaeffler Group, Trade show

Bob Lane, vice president of operations and general manager at Direct Tire, films a customer video.
February 3, 2015

Direct Tire & Auto Service sees real results with video  

After 40 years in business, Barry Steinberg found a way to increase efficiency at his Direct Tire & Auto Service location in Watertown, Mass., by 15% to 20%. His secret: video.

Tags: Auto service video, Barry Steinberg, Direct Tire & Auto Service, Quik Video LLC

It all starts and ends at the sales counter
February 2, 2015

It all starts and ends at the sales counter  

The main premise of this column, Counter Intelligence, is that the sales counter is the most important place in a tire and service store.

Tags: Counter intelligence, Wayne Williams

Leading tire industry analyst Nick Mitchell, senior vice president and research analyst for
February 2, 2015

What you need to know for 2015  

Yes, the United States Department of Commerce’s preliminary decision on Chinese tire tariffs drove the market in 2014, and the forthcoming final decision will affect the market again in 2015. But there’s more to tires than tariffs, and Modern Tire Dealer turned to industry analyst Nick Mitchell to review the last 12 months, and to talk about what’s ahead.

Tags: MTD Facts Issue, Nick Mitchell, Northcoast Research

A hard look at procrastination
December 16, 2014

A hard look at procrastination  

The Specialty Equipment Market Association (SEMA) Show is always the first week in November, and it’s a reminder to me that the end of the year is near.

Tags: Counter intelligence, Procrastination, Sales training, Wayne Williams

Dealers told MTD that the top issues for 2015 will be nothing new -- employee recruitment and
December 16, 2014

Dealers say recruitment and regulations are top challenges in 2015  

What issues will preoccupy tire dealers in the next 12 months? Employee recruitment, government regulation, margin pressures and casing supply, according to dealers we contacted. Although the year is new, the top issues affecting dealers’ operations are not. Many dealers cited these same challenges in 2014.

Tags: Ann Neal, Government regulations, recruitment

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