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A different perspective on the sales counter
February 13, 2015

A different perspective on the sales counter  

Last month we identified the sales counter as a very important piece of real estate in your store — important because so many critical activities happen at the sales counter, and every customer who visits a store visits the sales counter.

Tags: Counter intelligence, Sales counter, Sales training, Wayne Williams

Cecil and Sons Discount Tires considers its sponsorship of community events, including a car in the
February 13, 2015

Social media: Tire dealers doubt it’s a cure-all  

Social media is not a one-size-fits-all proposition, and independent tire dealers admit they’re not expecting it to result in mega sales.

Tags: Cecil and Sons Discount Tires, Joy Kopcha, Rice Tire Co., Social media


Rushing while mounting and balancing ultra-high performance tires is asking for trouble, tire
February 12, 2015

Mounting and balancing UHP tires  

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.

Tags: County Tire Center, Joel's Tire, Ross Tire and Service, Tire balancing, Tire mounting, Tire mounting equipment

The Columbus Museum of Art’s “Think Outside the Brick” exhibit features the E.T.
February 5, 2015

E.T. Paul Co. closes after 119 years  

After 119 years in business, the second-oldest independent tire dealer in America closed its doors on the last day of 2014.

Tags: Dealership closings, E.T. Paul Co.

There were 580 new exhibitors at AAPEX 2014.
February 3, 2015

AAPEX 2014: The center of the automotive universe  

For three days last November, 2,364 exhibitors and 5,343 booths transformed Las Vegas’ Sands Expo Center into an international try-and-buy venue for automotive aftermarket products. But the 2014 AAPEX (Automotive Aftermarket Products Expo) did more than bring buyers and sellers together.

Tags: AAPEX 2014, Advance Auto Parts Inc., Autel Intelligent Technology Co. Ltd., Coast Products, ContiTech AG, DENSO Products and Services Americas Inc., Fram Group IP LLC, Gabriel (Ride Control LLC), Innovative Products of America, Launch Tech, Mahle Service Solutions, Mitchell 1, Pennzoil, Robert Bosch LLC, Schaeffler Group, Trade show

Bob Lane, vice president of operations and general manager at Direct Tire, films a customer video.
February 3, 2015

Direct Tire & Auto Service sees real results with video  

After 40 years in business, Barry Steinberg found a way to increase efficiency at his Direct Tire & Auto Service location in Watertown, Mass., by 15% to 20%. His secret: video.

Tags: Auto service video, Barry Steinberg, Direct Tire & Auto Service, Quik Video LLC

It all starts and ends at the sales counter
February 2, 2015

It all starts and ends at the sales counter  

The main premise of this column, Counter Intelligence, is that the sales counter is the most important place in a tire and service store.

Tags: Counter intelligence, Wayne Williams

Leading tire industry analyst Nick Mitchell, senior vice president and research analyst for
February 2, 2015

What you need to know for 2015  

Yes, the United States Department of Commerce’s preliminary decision on Chinese tire tariffs drove the market in 2014, and the forthcoming final decision will affect the market again in 2015. But there’s more to tires than tariffs, and Modern Tire Dealer turned to industry analyst Nick Mitchell to review the last 12 months, and to talk about what’s ahead.

Tags: MTD Facts Issue, Nick Mitchell, Northcoast Research

A hard look at procrastination
December 16, 2014

A hard look at procrastination  

The Specialty Equipment Market Association (SEMA) Show is always the first week in November, and it’s a reminder to me that the end of the year is near.

Tags: Counter intelligence, Procrastination, Sales training, Wayne Williams

Dealers told MTD that the top issues for 2015 will be nothing new -- employee recruitment and
December 16, 2014

Dealers say recruitment and regulations are top challenges in 2015  

What issues will preoccupy tire dealers in the next 12 months? Employee recruitment, government regulation, margin pressures and casing supply, according to dealers we contacted. Although the year is new, the top issues affecting dealers’ operations are not. Many dealers cited these same challenges in 2014.

Tags: Ann Neal, Government regulations, recruitment

Nitto covered the SEMA Show in real time at its booth.
December 15, 2014

2014 SEMA Show coverage  

Cab drivers in Las Vegas were told to be ready for 140,000 visitors during Automotive Aftermarket Industry Week. That estimate proved to be too low.

Tags: 2014 SEMA Show

People and process: My father. Myself. My son
November 7, 2014

People and process: My father. Myself. My son  

I’ve written more than 50 articles for Modern Tire Dealer. What an experience it’s been working with the team at MTD and receiving many encouraging notes and emails from the industry.

Tags: Counter intelligence, sales and marketing, Wayne Williams

Employees are the face of your company. Keeping them happy will translate into happy customers. Set
November 7, 2014

Happy employees mean happy customers  

Because excellent sales experiences and high satisfaction levels are the basis for customer retention, it makes sense to hire, train and retain outstanding employees who deliver on your promises.

Tags: Business insight, Richard Morgan, Training

Financial checks and balances
November 7, 2014

Financial checks and balances  

So, you own your own business and things are going pretty well. The economy is trending upward and sales are starting to normalize, even gaining some momentum after a long and painful economic recovery. You are even considering expanding to a new location, increasing inventory or adding new bays. But what if you don’t have the cash to expand? Can you get a loan?

Tags: Balance sheet, Financial checks, Norm Gaither, Twenty Group

Freda Pratt-Boyer, the new president of the Tire Industry Association, has worked in all aspects of
November 7, 2014

Who speaks for dealers in Washington?  

Freda Pratt-Boyer was just out of high school in 1972 and working at a hospital when a friend suggested she apply at Potosi, Mo.-based Purcell Tire & Rubber Co. Her first job in the tire business was computer input clerk.

Tags: 2014 SEMA Show, Freda Pratt-Boyer, SEMA, SEMA Show, TIA, Tire Industry Association

CJ’s follows manufacturers’ cooling system guidelines regarding flushes and replacement.
November 7, 2014

Preparing your customers for winter  

Customers know they need proper tires to navigate through the brutal conditions of the winter that is to come, but the need for other winter car care services might be less apparent to them. Independent tire dealers should be ready to approach their customers with solutions to potential winter driving problems such as impaired visibility and fluid replacement. They also need to prepare their employees to deal with this busy time of year.

Tags: AB Tire, CJ's Tire & Auto, Dunn Tire LLC, Melissa DeWater, Winter car care

Dedicated winter wiper blades are a good idea for your customers who live in areas where salt is
November 7, 2014

9 common consumer misperceptions regarding winter car care  

”You don’t know what you don’t know” can certainly apply to how too many consumers approach the winter driving season and car maintenance.

Tags: Batteries, Brakes, Exhaust Systems, Mike Mavrigian, Windshield Wipers, Winter car care

Ultra-high performance tire sales: Still growing year by year
November 7, 2014

Ultra-high performance tire sales: Still growing year by year  

Neither snow, nor rain, nor tariffs, nor gloom of a recession will keep UHP tire shipments from increasing. It’s not exactly the Postman’s Creed, but it does indicate how strong the replacement ultra-high performance tire segment has been in the United States, particularly in the last five years.

Tags: Bob Ulrich, UHP Tires, Ultra-high performance tires


Ziegler Tire s new location. In total, the company is 10% retail and auto service business, 75%
November 7, 2014

Ziegler Tire: Building business  Cover Story

Oliver Ziegler opened Ziegler Tire & Supply Co. in 1919. Today, the Massillon, Ohio-based company is run by Bill Ziegler, 66, a second-generation Ziegler. It has 24 stores in three states — eight retail, 16 commercial/retail — two wholesale outlets and two retread plants. Annual sales top $120 million.

Tags: Bill Ziegler, Building a store, Harold Ziegler, Joe Gensor, Lori L. Mavrigian, New store, Oliver Ziegler, Ziegler Tire & Supply Co.

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