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Managing customer expectations
October 22, 2014

Managing customer expectations  

It’s not unusual for me to have ideas. I’ve often said, “I have good ideas I haven’t even thought of yet.” However, every once in a while, I’m flooded with a tsunami of thoughts or ideas related to a particular subject. I’ve learned to write them down because as fast as they come, they go.

Tags: Counter intelligence, Tire pricing, Wayne Williams

RSR 1: In this example of the RSR and the template, the yellow lines on the innerliner represent the
October 22, 2014

Tire repair trends  

While there might be some debate regarding the first person to say “The only thing that is certain in life is death and taxes” (most attribute it to Ben Franklin), it’s obvious they were not talking about the tire business. Among the many certainties are the loss of tread depth, the dependence on natural rubber, the need for correct inflation pressure, and, of course, flat tires.

Tags: Kevin Rohlwing, TIA, Tire Industry Association, Tire repair

How to build more profits into mounting and balancing services
October 22, 2014

How to build more profits into mounting and balancing services  

In the September issue of MTD, dealers, business coaches and manufacturers shared suggestions for getting more profits from mounting and balancing services. The following article looks at how equipment maintenance and technician training speed bay turns and lower costs.

Tags: Ann Neal, Greg Meyer, Hennessy Industries Inc., Hunter Engineering Co., Kevin Keefe, Mounting and balancing

#EverythingYouEverWantedToKnowAboutHashtags
October 21, 2014

#EverythingYouEverWantedToKnowAboutHashtags  

What’s with the pound signs everywhere? You know that symbol “#” over the number 3 on the keyboard that looks like a Tic-tac-toe game board. We used to call it the “pound sign,” now it’s hashtag this and hashtag that.

Tags: Social media, Wayne Croswell

It’s never just about price
October 7, 2014

It’s never just about price  

The biggest thing about price is that price is not the biggest thing. Oh, don’t get me wrong, price is important, but it’s not the most important factor when customers are making their final decisions.

Tags: Counter intelligence, Tire pricing, Wayne Williams

Comments(1)

Cultivate a culture of safety to protect your employees and keep the shop in compliance with OSHA.
October 6, 2014

The basics of workplace safety  

There are many good reasons to cultivate a culture of safety in a tire dealership. It will help keep employees injury-free and able to perform their duties. It will help keep the shop in compliance with the United States Department of Labor’s (DOL) Occupational Safety and Health Administration (OSHA) regulations. It is also important for liability and insurance purposes.

Tags: OSHA, Safety, Shop safety, TIA, Tire Industry Association

4 hidden ways to get more profits from mounting and balancing
September 24, 2014

4 hidden ways to get more profits from mounting and balancing  

Selling more mounting and balancing services is a proven way to add to a dealership’s bottom line, but it’s not the only one. Strategies for increasing the profit potential of the services at the heart of a tire dealership fall into four areas, according to several dealers, business coaches and manufacturers. Their suggestions range from rethinking the value of free services to offering dealer-specific tire warranties, tracking tire labor and getting more out of balancing and mounting equipment.

Tags: Alignment Pros Tire Factory, Balancing, John Roemer, Kalina Petersen, Kevin Rohlwing, Mounting, Mounting and balancing, Roemer's Tire Factory

Quoting prices is a delicate balancing act
August 21, 2014

Quoting prices is a delicate balancing act  

The primary reason I’m writing these articles is to give sales staff more confidence at the sales counter. This month, I’ll continue my series on pricing.

Tags: Counter intelligence, Pricing, Tire prices, Wayne Williams

Comments(1)

Ziegler Tire & Service in Akron, Ohio, promotes the use of run-flat tires at the sales counter.
August 19, 2014

Five must-follow technological trends  Cover Story

When Henry Ford decided to produce his famous V8 motor, he chose to build an engine with all eight cylinders cast in one block, and instructed his engineers to produce a design for the engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply impossible to cast an eight-cylinder engine block in one piece. Ford replied, “Produce it anyway.”

Tags: Carbon Revolution, Infotainment, Kevin Rohlwing, Spare tires, Technology, Tread compounds

Cooper Tire’s total advertising spend in 1997, including its association with Arnold Palmer
July 31, 2014

Cooper Tire: 100 years and counting  

Not a single person who helped bring the Cooper Tire & Rubber Co. to life in 1914 is still alive. There are no eyewitnesses to the events leading up to its creation, or with whom to share insightful stories about its formative years.

Tags: 100 years, Arnold Palmer, Cooper Tire & Rubber Co., OE tires

Global connections: focus on specialty tires
July 31, 2014

Global connections: focus on specialty tires  

Specialty tires add a significant global dimension to a dealers’ inventory. Although there are some domestic producers of specialty tires, namely Specialty Tire of America Inc., which produces bias-ply tires in Pennsylvania and Tennessee, and Maine Industrial Tire LLC, which has manufacturing in Pennsylvania as well as China, much of the product available in the marketplace is made overseas.

Tags: American Kenda, American Omni Trading Co., BKT (USA) Inc., Continental Tire the Americas LLC, CTP Transportation, East Bay Tire, Greenball Corp., Specialty tires

Of Emil’s 17 shop employees in Brooklyn, N.Y., nine are technicians and two are tire
July 23, 2014

A tire store grows in Brooklyn  

Ralph Czeisler, manager and owner of Emil’s All Tire Co., knows his tires. He knows that low-profile tires — a popular choice for his many BMW-driving customers — cannot handle the potholes of Brooklyn, N.Y., very well. He knows how to make split-second assessments about tire rotation with a glance at his customers’ tire treads and a working memory of their vehicles’ histories. But more than his knowledge of tires, Czeisler understands his customers.

Tags: Brooklyn tire store, Emil's All Tire, Katharine Ulrich, Ralph Czeisler

Mastering the fine art of pricing
July 23, 2014

Mastering the fine art of pricing  

Price, price, price, price, price, price, price... everybody is talking about tire prices. Independent tire dealers have a lot to say about this subject, and rightly so. Tire dealers are talking about all phases of tire pricing, what they pay for tires and what they charge (or can charge) for tires.

Tags: Counter intelligence, Marketing, sales and marketing, Wayne Williams

Comments(2)

How to handle bad online reviews
July 23, 2014

How to handle bad online reviews  

Does your business have bad online reviews? Do you care? You probably do, and yes, you should care. Virtually every business will eventually receive some bad online reviews from its customers. It’s practically impossible to satisfy all your customers all of the time.

Tags: Internet marketing, Marketing, Online reviews, Wayne Croswell

Rent-A-Wheel/Rent-A-Tire Inc. is focusing on building business at newly acquired company stores,
July 16, 2014

MTD 100: ‘Internet pricing leveled the playing field’  Cover Story

The maxim “business as usual” has become “business unusual” for the dealers on this year’s MTD 100. They emerged from a global recession to find an increasing threat to their margins: tire pricing on the Web. Their willingness to adapt to change has given them the competitive edge to grow their businesses.

Tags: AKH Co., American Tire Depot, Big O Tires LLC, Discount Tire Co., Flynn's Tire, Internet marketing, Jack Williams Tire, Les Schwab Tire Centers, Modern Tire Dealer 100, Monro Muffler Brake, MTD 100, Rent-A-Wheel/Rent-A-Tire, Somerset Tire Service Inc.

Reeling in tire sales
June 20, 2014

Reeling in tire sales  

There is no escaping, once you are in the tire business, you’re pursued by the tire paparazzi. Neighbors, friends and family are constantly asking about tires; you are at a restaurant, the grocery store, watering your front yard, you can’t get away from it.

Tags: Counter intelligence, sales and marketing, Wayne Williams

Dedicated winter tires in LT sizes offer improved traction and safety while maintaining their
June 19, 2014

Dedicated LT winter tires  

In March 2014, Modern Tire Dealer looked at winter passenger tire trends. As the winter tire buying season winds down, it is time to examine the trends and products in the sometimes forgotten winter LT tire segment, which caters to 3/4- and one-ton vehicles.

Tags: Bridgestone Americas Tire Operations, Continental Tire the Americas LLC, General tire, Goodyear Tire & Rubber Co., Hercules Tire & Rubber Co., Light truck tires, LT Tires, Michelin North America Inc., Nitto Tire U.S.A. Inc., Nokian Tyres Inc., Snow tires, Toyo Tire U.S.A. Corp., Winter Tires

The power of a simple sales demonstration
May 27, 2014

The power of a simple sales demonstration  

Sales is a fascinating profession, and tires are a fascinating product. Most consumers don’t understand the complexity of tires, and as a result, find a simple explanation and simple demonstration both interesting and helpful.

Tags: Counter intelligence, Sales training, Wayne Williams

Comments(1)

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