The bad news is that raw material costs continue to increase. In December 2011, butadiene was $1.03/lb., in April 2012 it was $1.45/lb. Other representative raw material comparisons (per pound) are: styrene, 56 cents then to 66 cents now; carbon black, 50 cents then to 60 cents now; and natural rubber, $1.55 then to $1.72 now. Yes, tire prices are high, and even as consumers are balking, tire manufacturers cannot absorb those cost increases, so higher tire prices are on the way
Tags: Ludwig Report, Saul Ludwig, Tire prices