Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Article

‘We’re Selling Online!’ Goodyear’s Strategy Has Not Been a Game Changer

This year, in order to meet consumers’ changing needs, we will offer another way to purchase Goodyear consumer tires, and this is... online.” With those words, Andy Traicoff, vice president of consumer sales and customer development for Goodyear Tire & Rubber Co., set in motion what was thought to be a paradigm shift in the tire industry.

News

Laufenn Will Expand Its Offerings by 60 Sizes

Laufenn -- not the Hankook brand -- took center stage at the 2017 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The brand and its five lines were on display at the Global Tire Expo, which runs in conjunction with and as part of the SEMA Show through Friday, Nov. 3, in Las Vegas.

News

Kenda Introduces Grand Touring and R/T Tires

Kenda USA couldn't wait for the start of the 2017 SEMA Show to introduce its latest consumer products. So it held a ride-and-drive one day prior to the start of the show, with independent tire dealers traveling from as far as Colombia, South America and Alaska to attend.

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