Bob Ulrich


Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Blog Post

A Belated Goodbye to Millersburg Tire's Sheldon Schmucker

In going through my emails, I am sorry to say I missed one from January -- January 16, to be exact. That was the day Brad Schmucker, owner of Millersburg Tire Service Inc. in Millersburg, Ohio, called to tell me his 89-year-old father, Sheldon, had died the day before.


Tire Pros Develops a Playbook to Guide its Franchisees

Tire Pros Francorp. is "dealer-driven." That differentiates the franchise program from similar programs, says Ron Sinclair, senior vice president of retail strategy and partnerships for its parent company, American Tire Distributors Inc.

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