Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Blog Post

The 'secret' behind Walmart's tire pricing

Here is Wal-Mart Stores Inc.'s pricing policy: "We’re committed to providing low prices every day. On everything. So if you find a lower (local) advertised price on an identical product, tell us and we’ll match it."

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