Wayne Williams

Wayne Williams

Wayne Williams is president of ExSell Marketing Inc., a “counter intelligence” firm based in La Habra, Calif. He writes the monthly Counter Intelligence column for Modern Tire Dealer.

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Article

Simple Truths in Retailing that Never Change

Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.

Article

I Got Schooled by a School Teacher

When I was a young district manager in charge of 13 stores, life was crazy. I always felt somewhat out of control, like I was missing something and, of course, I was. I always needed another service tech, a better service tech, another salesman or a better store manager.

News

The Changing Language of the Marketplace

To remain relevant today, you have to speak the language of the marketplace, and the language of the marketplace is changing. The rate of change is accelerating, and there is no chance it’s going to slow down anytime soon.

Article

The Changing Language of the Marketplace

To remain relevant today, you have to speak the language of the marketplace, and the language of the marketplace is changing. The rate of change is accelerating, and there is no chance it’s going to slow down anytime soon.

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