Wayne Williams

Wayne Williams

Wayne Williams is president of ExSell Marketing Inc., a “counter intelligence” firm based in La Habra, Calif. He writes the monthly Counter Intelligence column for Modern Tire Dealer.

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News

The Changing Language of the Marketplace

To remain relevant today, you have to speak the language of the marketplace, and the language of the marketplace is changing. The rate of change is accelerating, and there is no chance it’s going to slow down anytime soon.

Article

The Changing Language of the Marketplace

To remain relevant today, you have to speak the language of the marketplace, and the language of the marketplace is changing. The rate of change is accelerating, and there is no chance it’s going to slow down anytime soon.

Article

Building Trust Through Engagement Skills

You can buy advertising, but you can’t buy trust. I’m an outgoing person. I like to engage people in a wide variety of ways, mostly individually or in smaller groups because I like understanding what people are really saying. I take responsibility seriously. I often feel the weight and responsibility that is inherent in certain situations.

Article

Assume the Sale! Put Customers in a Buying Mood

Customers can be confusing. I don’t like to be confused, so I’m a little pushy. I want to know what a customer is thinking. I like to assume the sale. I assume from the start that my chances of making any sale are great right from the get-go. I know that this attitude has won a lot of sales for me over the years, and it continues to do so.

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